1. Enhance interaction opportunities
When users scan the QR Code for filling out the questionnaire to receive rewards, the brand can direct users who have completed the SurveyCake questionnaire to the official LINE account, reminding users: “Go to LINE to receive the discount!” Through the connection of MAAC, brands can easily collect user feedback, add LINE friends, and automatically send coupons in the form of LINE, greatly increasing the interaction rate.
2. Fill in the answer value and then apply it
Another great advantage of SurveyCake is that behind each question, brand users can set their own meaning in data connection, or labels from a marketing perspective. With the application of LINE data concatenation , when users who have filled in the form fill in other anonymous questionnaires in the future, the background can still identify the filler’s LINE UID. By setting labels, the answer can automatically become a labeling system. For example, users who enter “the first time to dine in our restaurant” will be labeled “new customer”, and users who fill in “more than 5 times” will be labeled “moderate”. Loyalty” tags, etc. Filling in the questionnaire is no longer just a superficial answer. The collected data and tags can also be used for advanced CRM applications in the MAAC backend to create precise remarketing.
3. Accurate and personalized experience
Every brand has hard-earned LINE friends, and we hope to accurately promote valuable messages to keep them. Combining the tags affixed when users fill in the form and MAAC’s automatic journey function, the brand can provide each user with a personalized experience. Through SurveyCake and MAAC’s “notification messages” are a featureegypt data automatic journey, it collects information on user purchase, use, and repurchase in stages. And set up an automatic journey to push the next questionnaire application at a specific time point.
If you want to know more advanced applications, please start from the 35th second of the video below to listen to SurveyCake personally introduce the connection with Crescendo Labs products!
summary
Personalized questionnaire customer journey , combined with LINE Points, store coupons and other rewards, allows brands to collect LINE friends at the same time, obtain real user information, and increase accurate marketing bulk lead interactions. SurveyCake and Crescendo Labs each focus on the fields of online questionnaires and LINE marketing. This combination of the two applications hopes to solve the pain points of data collection for brands and easily develop data marketing applications. Recently, Crescendo Lab’s MAAC also launched an “online trial teaching version”, allowing you to quickly get started with LINE official account management during the 14-day free period!