It can help brand owners increase consumers’ willingness to add friends. Order information that originally needs to be sent via SMS can be replac by notification messages. For example, when you already have a member’s mobile phone number in your database, you can print information through Crescendo Labs’ notification messaging API. At this time, regardless of whether the consumer is already a friend of the brand’s official account, the brand owner can Send LINE messages to communicate with consumers.
Usage scenarios of light luxury fashion brand VEMAR
The content of notification messages must be information that is of substantial help to consumers, rather than purely promotional sms services messages. For example, the light luxury fashion brand VEMAR sends “shipping notifications” and “arrival notifications” as notification messages to customers. When consumers place an order on the VEMAR website and choose to pick up the goods at a supermarket or store, they will receive shipping and arrival notifications from VEMAR’s official LINE account. The effect of using VEMAR is quite good. It has been observ that the notification type The customer acquisition cost of messages is less than 4 yuan, the number of new friends increas by 65% compar with the previous month, and the blocking rate of new friends add from notification messages is less than 6%. VEMAR’s brand business Yumi shar her first-hand experience of using notification messages: “After receiving notification messages, the number of friends on the official account increased significantly. This LINE marketing secret has brought more valuable content to VEMAR. consumers.”
In addition, VEMAR usually makes good use of the database function of LINE CRM. It has also us MAAC.
Returning to the notification message function, after receiving the message, consumers only ne to press the line is your wallet! “my coupon” is newly launched agree button to be direct to the official account. Moreover, after joining a LINE account, it is easy to stay because of the practical functions. Block the offer immiately after claiming it. In addition, the average cost of sending text messages is 0.85 yuan. But notification-type bulk lead messages sent through LINE alone will be much cheaper than the price of text messages. It set to automatically redirect to a text message notification. Which facilitates rapid switching between LINE and text message channels.