In this modern era, email is like an ID card. This means that everyone must have email and be connected to email, to open up the horizon of connections with other platforms. Make sure to manage your email list regularly to increase the effectiveness of email marketing.
What is Email Marketing?
Before peeking into an effective campaign , let’s make sure we understand first what email marketing is . The definition of email marketing is a series of activities sending commercial messages to a group of people using email media for marketing purposes.
This commercial message does not mean always selling. Because people tend to get bored easily if every email we send is a continuous sale. On the contrary, there is a content strategy in this email marketing campaign to build iceland email list 188757 contact leads of the audience and attract their attention. Commercial messages that we can apply in this campaign include.
- Press release,
- Branding content,
- Product offerings,
- Discount,
- Membership offers,
- Etc.
Email marketing strategies usually start with collecting customer email data ( list building ) , sending a series of emails to build awareness , until at certain sessions business people can send email offers and promotions to encourage purchases.
Types of Email Marketing Campaigns to Optimize
In general, there are two types of emails in a campaign , namely.
- Email Marketing
- Transactional Email
Email marketing engagement is a series of emails that build interaction with the audience with the concept of story telling or storytelling. While transactional emails are directly related to making and closing a sale.
In some cases, email marketing engagement can have transactional elements in it. But it can also just focus on building trust and interaction.
A. Engagement marketing smtp relay Email
Engagement emails are more about storytelling and branding than selling. They are about keeping customers in the back of your mind and interested in engaging with you, even if they are not ready to buy from you. At some point when they are ready to buy or your business has a special offer, these engaged customers will be more receptive to the offer. To get the most out of this type of campaign, be as creative as possible. Add engaging visuals or embed content into audio and video that support your campaign .
1. Welcome Email
As the name suggests, a welcome email is the first email as a greeting or welcome. This email is received by customers after they confirm their email address for newsletter or account registration.
This email is the with your brand . Not surprisingly, this email has higher students owned only one mobile phone and click-through rates than other types of campaigns . For that, you must create clear branding in this first email.
You can utilize the best image selection or a large hero image and provide a headline copywriting that conveys the idea of the aesthetics and value of your brand .
Because it has high engagement , welcome emails also often function as effective transactional emails. You can insert a discount offer for the first purchase or free shipping for new customers.
2. Tutorial and Tips Series
The next campaign is a series of emails containing tutorials and tips. Educational content will help customers get to know your business better. These emails can be simple or in-depth, depending on your product and buyer persona .
Tutorial or instructional emails can be a great way to familiarize customers with the product, while also finding solutions to the problems they face, using your product.
3. Customer Stories/ Testimonials
Customer stories or testimonials have the driving force to make customers make repeat purchases. These resource data can be in the form of their success in using your products and services, personal stories, or their tips for other customers to be successful like them. You can present this
campaign in the form of testimonials in the form of images or videos that they take.
4. Brand Stories
Like customer stories , but taking the perspective of your brand or team. This campaign will be even more optimal when it includes an interesting personal story behind your brand . This method will make customers feel more familiar with your brand . In addition, brand stories campaigns also have other positive effects.
5. Win-Back Email
Has it been a while since your customers responded to your emails? This could be due to several reasons. Starting from missing emails because of the many emails they receive every day, low interest in engaging, or they are simply not interested in your emails.
Whatever the reason, you need to encourage them to re-engage with your brand. For that, win back emails usually need to be packaged more personally with touching headlines .
6. Email Digest/ Bulletin
Email Digest is a campaign that is sent automatically from an electronic mailing list . This email delivery is usually periodic and in accordance with the trigger that has been set.
A platform usually has product data or certain topics related to the user’s interests. Well, this email will usually send references or summaries based on the interests of the user.
B. Transactional Emails
As the name suggests, transactional emails are emails that are relevant to your customer’s transactions. Unlike engagement emails, the purpose of these emails is to initiate or close a sale.
They also serve to send or request updates marketing smtp relay on a customer’s order. These emails can be triggered by specific actions from the customer or sent automatically.
Here are some transactional emails that you can use in your marketing campaign .
1. Shopping Item Reminder (Abandon Cart Email)
One of the important transactional emails for online stores is a reminder email for items added to the cart by potential buyers, but have not yet checked out .
Reminder emails are a golden opportunity to optimize your sales considering that ⅔ of shopping cart transactions are often ignored by buyers. When they get this reminder , they will reconsider making a purchase decision.
This reminder email usually contains a reminder headline and also a copy of the items they added to the previous user’s cart.
2. Limited Offer
Discounts and other limited offers are also one of the effective transactional emails for you to use. There are several things you need to consider in creating this email:
- The subject of the email should convey urgency.
- Limited time discount
Limited offers can also be part of a seasonal promo campaign , with more emphasis on the last chance to get the deal. If they don’t act quickly, they will miss out on the deal.
3. Seasonal Promo
Seasonal Promo is a special promo that you give on certain events . For example, Black Friday, Harbolnas, Harkonas, and so on. Seasonal promo is almost similar to Limited Offer, only more relaxed because the period span is slightly longer.
In order for this seasonal promo to be more optimal, you can send this marketing campaign email into 2-3 different series. The first email is an initial notification about the promo. The second and third emails are reminders about these promotional emails .
4. Featured Product/Catalog Email
Selected products are not always in line with buyers’ interests. However, with the best seller label , most in demand or sold 1000 pcs in 2 days, this will be a temptation for buyers.
Well, this selected product email can contain a list of products that are indeed best sellers in a certain period or the launch of a new product that has been long awaited.
5. Up selling and cross selling campaigns
Of course, the concept of up selling and cross selling can also be applied in a campaign . You can insert this concept in the order received notification email. The goal is clear, so that buyers buy again!
After completing the transaction, customers will receive a copy of their proof of payment, with the additions you have prepared.
6. Order Progress Information
For physical products, there is a gap from when customers make a payment until they receive their order. Well, order progress information will help them stay updated with what is happening with their order. Whether it has been packaged, shipped, or one step away from arriving.
Just like in the payment confirmation email that you can insert with upselling and cross-selling , order progress information can also be used to inform about ongoing promotions in your business.
In addition to upselling, cross-selling and discount information, you can also use this part of the email to strengthen your business branding .
7. Request for Review/ Survey
When the order is complete, you can ask them to give a review of the order via email. The more good reviews on your website, this will be social proof that increases customer trust in your business. This review
request email should be made as simple as possible. The goal is, when customers open this email, they will immediately understand what they have to do.
Email Marketing to Build Customer Loyalty
In addition to optimizing sales, an equally important benefit of email marketing campaigns is to build customer loyalty. Email is an effective tool
for building long-term relationships with your customers. Those who have known your brand , interacted with and made purchases will find it easier to repeat when this relationship is well established. In the long run, these old customers are what drive your business growth optimally.