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What is the real importance of editorial design in marketing?
Marketing trends have changed in the 21st century. Content Marketing has become more popular in advertising with more companies relying heavily on images and infographics to promote their brands.
This means that every developing brand must make use of editorial designs if it intends to convey meaningful information to its target audience and achieve a greater number of qualified leads.
Our eyes collect most of the information we take in, while our brains are programmed to identify an attractive image within seconds. Therefore, it would be hard to ignore the importance of good design in attracting potential customers to a brand and increasing sales.
So how does all this translate into importance for marketing ? Here’s how:
To help improve the attractiveness of products
A product with a good editorial design process is more likely to spark interest and stay in the brain longer than one with just text.
Technology exposes consumers to many products and brands amazon data in the market, which increases competition for services. Therefore, we have to use all the ideal ways possible to enhance the visual appeal and competitiveness of our company in the market.
Together with graphic design it helps in the generation and conversion of Leads
The main objective in marketing includes converting the target audience into frequent customers, that is, in this case it tries to convert readers into leads .
And, as we have seen, with editorial design we use unique call-to-action elements that will drive the potential customer to make a purchase or seek the service.
Consumers tend to feel part of a brand if we involve them in an activity such as leaving a comment or subscribing to a website’s newsletter .
This will improve the person’s experience with the brand and make it much easier to take them to the end of the sales funnel .
It allows for an adequate and easier dissemination of information
We live in a busy world where people scroll through thousands of images in a post without giving them a detailed look.
A catchy design, in this case, will attract and convey a message to a large population, while boring content could end up ruining your brand.
Marketing is all about increasing awareness of your company and building customer trust in your products or services, so we need to get it right to reach a large number of customers.
A good editorial design facilitates the reading and interpretation of the information transmitted during Digital Marketing strategies.
Since we’re on the subject, how about learning how to create an effective Marketing Plan ? This is content you can’t miss. It’s a must-read!
Reading time: 6 minutes
The era of Marketing 1.0, 2.0 and 3.0 is now a thing of the past. Today, with the great advances in the digital economy and the influence of the Internet on all the technological revolutions that have impacted society and companies, it is the turn of Marketing 4.0.
Do you want to know what this new methodology is about and what its impact is on Digital Marketing ?
So stay until the end and find out!
What is Marketing 4.0?
How did marketing evolve?
Impact of Marketing 4.0 on companies
How to put Marketing 4.0 into practice
Happy reading!
What is Marketing 4.0?
In short, Marketing 4.0 is the latest and most recent stage of the global market. A phase in which we are living where Marketing and technology have a great impact on our lives and the way we communicate with brands.
If you think back to your last purchases, whether it was a shoe or a new car, it is very likely that at some point in your shopping journey the Internet was present.
Whether it’s through price research, a comparison video on YouTube , reviews from other users on Reddit, or you’ve visited the supplier’s website to find their contact numbers.
Either way, you’re not alone; today’s standard consumer india data behavior revolves around technology.
Now, what does this have to do with Marketing 4.0? Well, to do so, you need to understand the concept.
Marketing 4.0 Concept
This concept was created by one of the most important marketing theorists of our era: Philip Kotler .
In his book ” Marketing 4.0: Moving from Traditional to Digital “, this specialist reveals the details of the new era of Digital Marketing.
This author claims that Marketing 4.0 is nothing more than the digital revolution of businesses, which, unlike a few years ago, does not have the option of taking on the digital transformation or not, it is simply a survival technique.
Technologies and consumer behavior already show that digitalization has become an obligation.
This goes beyond having a Facebook fan page or carrying out email marketing campaigns ; it requires a deep focus on the natural evolution of companies 7 key tips to sell more with this strategy from a corporate mentality.
In this sense, organizations need to understand that Digital Marketing must be oriented towards:
Inclusion : taking into account the culture of social inclusion and the sense of community, eliminating demographic and geographical barriers between people.
Horizontal power : breaking down traditional
power structures and increasing the competitiveness of small organizations in markets traditionally dominated by large corporations.
Individual decisions : influenced by social opinions generated in digital spaces.
These drastic changes in the standard of living of people and companies generate mutations in the very concept of Marketing.