One of the great potentials of Inbound Marketing is segmentation through Lead Scoring , a tool capable of determining how ready a contact is to make a purchase.
Likewise, you will obtain specific information about each user through content and lead nurturing actions that will give you a clear perspective of their needs, problems and requirements.
These are essential elements to separate your database by products, product line or type of service.
Increase organic traffic to your website
There is a very simple equation to explain the importance of Inbound job seekers data Marketing for e-commerce: more visits to your website = more sales .
While this is not a universal rule, as there are exceptions, it stands to reason that if you get more visitors to your blog or website, the more sales you will subsequently generate, right?
In addition, organic traffic — that which arrives without the need to pay for it — is produced exponentially through SEO actions that position the page for various keywords on Google, attracting hundreds or thousands of people.
Finally, it is important to highlight that well-designed and executed Inbound Marketing initiatives for e-commerce will be reflected in both sales and brand authority in your industry.
A fact that will benefit your company as an organization in the minds of consumers and put you in a privileged position compared to your competitors.
But how is all this achieved? We’ll explain!
If you’ve made it this far, you’re probably eager to learn how to get all the benefits we’ve described, aren’t you?
So, to help you achieve your financial and marketing goals, follow these tips!
1. Create a blog for your company
This step is essential for any Inbound Marketing strategy, especially for the e-commerce approach where you want to attract users through online methods.
Creating a blog for your business will allow you to create a space where valuable content can be found and where your users can find it.
Furthermore, if we take into account that this type of website is fans data imperative to be positioned in Google and other search engines — an essential part of Content Marketing — the relevance of this action becomes evident.
2. Define your buyer persona
The buyer persona is an essential tool in content strategies, since it allows you to interact with a semi-fictional representation of your ideal buyer.
This element will provide you with the most powerful insights to create quality content specifically targeted to the audience that needs or requires your products and services.
3. Design specialized content
Do you know what your potential customers need to solve their problems? Do you know their pains and needs? If you’ve already created your buyer persona, you do.
Now, focus on offering materials that go beyond the common stuff brian varga director of technical training on the Internet and that really add value to their knowledge, even helping them identify problems they have and do not recognize.
4. Encourage sharing
In this day and age, viral content is almost a random 7 key tips to sell occurrence. However, as long as the material is valuable and provides real solutions to the buyer persona’s problems, you can be sure that it will spread organically.
Likewise, using channels where this practice is easy, such as social networks, such as Instagram, Twitter or LinkedIn, will help you reach more potential consumers and progressively increase your sales.
5. Responsive design
According to Think With Google, 34% of retail purchases worldwide are made through mobile devices such as cell phones and tablets.
If you want your Inbound Marketing strategy for e-commerce to work properly, your website, blog and landing pages have to be optimized for these types of screens.
In this sense, it analyses and designs responsive websites that adapt to the needs and demands of the market.
6. Take advantage of Live Commerce
Streaming platforms have been a great addition to the e-commerce industry in recent years, allowing businesses to create two-way communication events with consumers to market their products and services.
Live Commerce leverages Attraction Marketing tools to create online communities that then join these types of events where new products are shown, discounts are offered or brand messages are communicated.
7. SEO for e-commerce
The last tip on this list is to focus on SEO strategies specifically for the e-commerce market.
With structured data, search engines leverage site information to find products, listings, and reviews that best match search intent.
In this sense, an SEO-focused approach to an Inbound Marketing strategy for e-commerce must take advantage of keywords appropriately and precisely, and that are related to the brand’s offer.
Likewise, the use of images with so-called “alt tags” is essential to boost the positioning of your website, for example, by adding the keyword to the tag and a relevant photo of the product or service.
Check out these contents to complement your reading!
Learn how Rock Content applies Inbound Marketing to its campaigns!
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3 examples of Inbound Marketing for e-commerce
How about learning three examples of Inbound Marketing for e-commerce to inspire you? Let’s look at 3 impressive cases of the use of this strategy.
1. Herschel Supply Co.
This travel goods e-commerce uses very attractive and powerful images on its social media to convey inspiring messages and communicate unparalleled travel experiences to its audience.
This brand has been able to create a huge community of travelers, adventurers and artists.
Herschel Supply Co. Instagram
2. Nike
Who doesn’t know or hasn’t used Nike products?
Well, this sportswear and footwear company carries out one of the best Inbound Marketing strategies for e-commerce through its different communication channels with the public.
For example, leverage the power of influencer marketing to attract new consumers and campaigns like “Make it count” with YouTuber Casey Neistat to sell without being invasive.
YouTube video player
3. Tesco
This retail company selling various items for the home and office uses the brand’s blog to offer its users quality content on various topics such as organization, cleaning, saving and decoration.
Thanks to these materials, they have been able to create a loyal customer base that finds useful alternatives in their stores and valuable information to