Digital marketing for selling during low seasons aims to maintain the flow of income for your business, regardless of the season or holidays.
Depending on the type of product you offer and the geographic area where you live, there will be periods where income is higher than others.
This is normal, but it can affect you if you don’t have a plan to continue selling smoothly.
That’s why, in this article, we share with you the benefits you can get from the low season for purchases and some ideas to break the streak and reactivate sales.
Advantages of digital marketing to sell in low seasons
Digital marketing for selling during low seasons consists of a set of promotional strategies and tactics that allow a business to maintain its income during periods of low demand.
Surely, as a businessman or entrepreneur, you recognize which are the months with the most queries anddecisionscustomer purchasing.
These dates can beNavity, TONoNegg, Valentine’s Day,Mother’s Dayfather, start of school, vacations, among others.
But there are also the sad days when you can’t even see a parrot and you start to feel anxious about not knowing how to get someone to buy.
The main objective of marketing during low seasons is to break the streak and ensure that, regardless of dates or external conditions, your business is always full.
Now, promoting your products or services out of season has other extra benefits besides selling:
There is less advertising competition, which means that campaigns have greater reach and a greater chance of capturing user attention.
The cost of platforms like Google Ads and Facebook Ads often decreases, providing a higher return on investment (ROI).
As there is no specific anniversary, campaign approaches can be more creative and experimental.
In addition, during this period it is possible to analyze data, plan long-term strategies and prepare for the good times by improving websites , catalogs and offers.
Let’s make a deal: we attract potential customers, you sell to them
Digital marketing ideas to sell in low seasons
Now that we know the benefits of having a decision maker email list good digital marketing plan to sell during low seasons, we are going to share three ideas that are easy to implement in your business.
Exclusive offers on social networks
If you want to sell, then email marketing campaigns you should use you must offer your product or service in an attractive way on the channels where your audience is.
Creating an irresistible offer on social media is an excellent option if you know how to combine some elements that capture the user’s attention and motivate them to participate.
An effective structure for creating the offer is:
Title: The title should be short, catchy, and to the point. It can either spark curiosity or highlight immediate value.
Description: Explain how your product or service can solve a problem or satisfy a need.
Discount or incentive: Offer a special discount, an exclusive promo code, a free sample, something that makes the offer even more attractive.
Urgency element: The offer should have an expiration date or limited number of units available. This will encourage the audience to make a quicker decision.
Call to action :Includesa clear and direct button that tells the user how to proceed. This could be “buy now”, “sign up today”, “free download” or “book a session”, etc.
Additionally, you can reinforce the proposal with other related publications such as customer reviews, tutorials, demos or success stories.
The key to an irresistible offer is understanding your audience and adapting strategies to their needs and preferences.
Campaign with local influencers
Promoting your business through india phone list campaigns or collaborations with local influencers can change the sales dynamics of your business.
Some of the benefits of this strategy are: reaching a specific audience, generating trust in what you offer and, as a result, selling more.
For example, if you had a restaurant in Puerto Rico you could invite Borilicius to dinner at your establishment to comment on his experience or, even more challenging, challenge him to cook alongside the chef.
Now, you need to pay close attention when choosing the influencer who will promote your brand.
Our suggestion is that you pay attention to the following aspects:
Analyze the influencer’s affinity with your brand’s values and style.
Consider matching the influencer’s audience to your market. The more specific the match, the better.
Evaluate the size of the influencer’s audience in relation to your goals. Macro-influencers have a broader reach, but micro-influencers often have a more engaged and higher-converting audience.
Find out if they have worked for brands similar to yours and what results they have achieved.
Look at the quality of the influencer’s engagement with their audience and evaluate whether their content is authentic and genuine.
Taking these points into account will be key to the success of your campaign.
Webinar or virtual events
To recreate a saying we could say: if holidays don’t come to you, then create a holiday.
The interesting thing about this strategy is that you can combine it with the previous two. Can you imagine an event where a local influencer participates and ends with an irresistible offer?
Without a doubt, you would have success on your side.
Webinars or virtual events in the off-season can keep your audience engaged, build community , generate data , educate, establish authority, and offer opportunities for interaction and feedback.
They are also a cost-effective way to promote your brand and products.
Continuing with the example we have been working on, if you had a food business in Puerto Rico, you could plan a webinar to teach a secret recipe.
The most important thing in this type of event is planning and promoting it in advance to make the most of its benefits.
Conclusions
Digital marketing to sell during low seasons helps keep your business’s income constant.
But it also has other benefits, such as reaching new customers, brand authority and market positioning.
Our ideas for low demand periods are:
Create exclusive offers on social media
Run campaigns or collaborations with local influencers
Organize virtual events or webinars
If you can adapt these strategies to your business, you’ll surely get through the off-season without even noticing.