Content marketing is undoubtedly crucial to the commercial success of your online business.
The digital world is, neither more nor less, diverse types of content (entertainment, educational or commercial) in different formats (text, video, audio…), distributed through various channels (social networks, website, e-mail, etc.).
For this reason, knowing the trends and being able to adapt them to your business’ sales strategy will be essential to optimise the performance of your campaigns and continue competing in the market.
In this article we share with you the most important ways to create and develop content on the Internet this year.
What is content marketing?
Content marketing is a strategy focused on providing useful, relevant and meaningful information to the audience.
Its development can have several objectives, the main ones being:
Capture leads that feed your business database
Promote conversations that allow you to get to know your audience
Position yourself in search engines so that people can find you on the Internet
Be present in the minds of users and achieve brand authority
Offer and sell your products or services online
As we mentioned above, content can be offered in different formats and channels, always adapting to the tastes, preferences and behavior of users.
You’re in trouble if your business doesn’t have a digital content strategy. Do you want to know how to solve it?
5 Content Marketing Trends for 2024
In this section we are going to share the most relevant trends expected for this year in content marketing .
When we talk about trends, we refer to the evolution and increase in the use of professional person and industry email list certain tools or techniques. Keeping them in mind will be vital to not falling behind as a business, brand or enterprise.
Use of artificial intelligence
The use of artificial the combined student population intelligence has completely changed the processes of searching and creating content on the Internet.
Firstly, because the average user has access to it and uses it in a similar way to a search engine.
Addressing this behavior will be key for brands to continue bidding as a reference within Google results.
On the other hand, marketing professionals use it for different purposes:
Market research
Knowing the audience
Develop strategies
Plan content
Writing press releases
The results provided by artificial intelligence can range from very bad to very good.
Its quality depends on the level of instruction given to the machine.
In this sense, it is possible that there is a trend, not only in its use, but also in learning new usage commands.
Without a doubt, businesses that do not use one or more artificial intelligence tools will be at a disadvantage.
Content marketing in the humanization of brands
People don’t buy products, they buy products from people.
Based on this premise, content marketing develops a brand humanization india phone list strategy by creating a corporate identity that resonates with the emotions, values and experience of the audience.
This year, the content will focus on:
The brand’s distinctive tone and voice (which can be friendly, serious, inspiring, fun, expert, etc.)
Stories about the company, employees and customers that will show faces and names.
Lots of interaction with users. This involves promoting dialogue and providing a response outside of the chatbot.
Commitment to the organization’s values, such as caring for the environment.
Show behind the scenes: work processes, office games, celebrations or surprises.
If you maintain consistent communication with a strong brand personality, your business will undoubtedly stand out and become preferred within the sector you are targeting.
Hyper-personalization of content
Hyper-personalization of content involves using specific user data to create highly individualized experiences, offers, and messages.
For example, if you have a car dealership in Puerto Rico, you could segment your audience by family type: single, couple, with children by age, grandchildren, etc.
As you can imagine, those who have children look for spacious and safe cars. Unlike those who live alone, who prefer smaller ones with other amenities.
From there, you could email different vehicle proposals to each group, showing benefits and addressing specific solutions based on their type.
Working on hyper-personalization of content requires:
Data collection
In-depth analysis of the collected data
Advanced segmentation
Creating custom content
Today, there are tools that allow you to segment your audience and personalize your messages more quickly.
However, the analysis and creative part will continue to be carried out by the professionals in charge of the strategy.
User experience writing (UX Writing)
Increasingly, content marketers are specializing in developing user-experience -focused pieces within websites.
This means that greater importance is given to:
Writing in conversational form
Find a user relationship with the product
Promote some type of user interaction with the content
User experience writing is more effective when applied in an integrated manner with artificial intelligence, brand humanization, and hyper-personalization of messages.
Snack Content
You’ve probably already noticed that social media is saturated with content and how difficult it is to capture the attention of Internet users.
In this context, snack content appears: a format specially designed for people who use social networks from their cell phone and constantly scroll.
Memes, quotes from famous people, holiday greetings, or short product infographics can all fall into the snack category.
The important thing is that it is concise, direct, dynamic, if possible fun and that it generates some reaction or conversation with the user.
Conclusions
This year, content marketing will gain more strength than ever.
For this reason, your business, brand or venture will need to employ innovative strategies to continue standing out on an increasingly saturated Internet.
Our top trends are:
Use of artificial intelligence
Brand humanization
Hyper-personalization of content
User Experience Writing
Snack Content
All of them can be adapted and efficiently integrated into your marketing strategy.
A little openness and creativity will allow you to stand out on the Internet and sell more