Content Marketing is a strategy focused on two pillars:
attract qualified traffic;
developing relationships through the delivery of value.
To achieve these two objectives! it is necessary to create content that is not only qualified but also technically appropriate. SEO translation and localization are directly related to this.
When we talk about a translation that takes optimization into account! we are making sure that this content also stands out to people from another country. There is no point in having translated and accessible content if it does not appear in Google searches.
SEO translation ensures that the attraction strategy works in other regions as well.
On the other hand! location is essential for content to have quality! that is! to have the ability to deliver value to those who consume it. How can this be achieved if the text in question has excerpts that do not make sense to people from regions other than the country of origin of the content?
Localization concepts therefore enable translated content to engage with readers in other regions.
In general! these two concepts should be seen as part of a translation quality control effort. This way! they stop being just a literal transition from one language to another and become a more complete UX and translation effort! always with a focus on engagement.
How to prepare yourself as a content producer?
The skills to translate and work with multilingual content go beyond what is expected! i.e. mastery of a foreign language.
A good writer should be immersed in foreign cultures british student data and have technical knowledge. Below we will give you some good tips that will help you become a qualified translator! taking into account SEO and localization.
Study about SEO
SEO is essential for anyone working with Content Marketing. Translators are! by nature! writers! which creates similar requirements in both areas. So make sure you study SEO and understand how the techniques can be applied to different content.
The best way to learn how to apply SEO translation to foreign content is by reading blogs specialized in the topic. This will make you more familiar with the techniques! guidelines! and terms used in content developed for that region’s audience.
Seek immersion in foreign culture
Mastering a language means understanding relevant topics in a country’s culture. This will help you discover the origin of some expressions and understand the use of different terms. Naturally! this is very necessary for a professional who works translating content into another language.
The best way to immerse yourself is to consume content and news about the country or region in question. Read the news! meet relevant personalities and consume music and films! as well as research the history of the people and their behaviour. This will make all the difference in your work!
Translation and SEO localization are two essential issues when we talk about how to internationalize business. These two concepts help people find content on the web and understand it perfectly. For brands! this means immersion and participation in other countries.
Are you ready to work with content translation in Digital Marketing? We have prepared some material to help you with this!
Reading time: 6 minutes
Every company! regardless of its size or line of business! has the main objective of marketing something and! in turn! every sales process has to have a structure if we want it to be controllable! modifiable and scalable.
In this sense! learning what a sales pipeline is will help you take the first steps towards optimized management and visibility of your marketing flow and lead your leads to the conversion you want.
Along these lines we will teach you what this element is about! its importance within sales strategies and! of course! the steps to create your sales pipeline.
Are you ready to find out what a sales
pipeline is and how to implement it in your business? Keep reading!
What is a sales pipeline?
A sales pipeline is a visual conceptualization that establishes the order of your sales process.
As its name suggests! the pipeline is the path that each lead Why are both will take to become a customer of your business.
If you are familiar with the Inbound methodology sales funnel and Content Marketing ! you probably already understand what we are referring to.
Generally! everything that makes up a sales pipeline is represented and controlled visually through a CRM or Customer Relationship Management! since it is a process that must be automated and controlled digitally by the various phases that comprise it.
However! a sales pipeline is not the same for every business; in fact! a pipeline can vary from product line to product or even from item to item within the same organization.
This demonstrates how versatile it can be and how useful it is for organizing and controlling the entire sales process.
Still don’t get the idea of what a sales pipeline is?
Don’t worry! we’ll give you an example below.
Imagine that after a user downloads an ebook from your brand! they decide to contact your business for a quote. At that point! they have already entered your sales pipeline.
The next step would be a meeting to introduce your product and your company. Afterwards! you make a personalized quote and! finally! you provide the solutions or! directly! you solve their need.
The pipeline is! in short! the visual conceptualization of each of these steps ! so that they can be standardized within your organization and duplicated every time a business opportunity arises.
Why should you create one?
There are many reasons why a company! regardless of its size or sector! has to learn what a sales pipeline is and then implement it in its operations.
However! below we will describe the main reasons that will surely convince you of its importance.
Visualization : A sales pipeline provides those who manage and are part of the Sales department with a visual representation to show each member the stage or location where each lead is.
Forecast profits : This tool also contextualizes managers and sales representatives about potential profits! to the point of being almost a prediction ! by indicating leads in the final stages of the pipeline and comparing them with patterns.
Cooperation : Puts all teams on the same page when dealing with a contact! allowing for greater group synergy and closing the most business opportunities.
Data collection : through interaction with leads and customers! and the use of tools such as CRMs! data is obtained on the behavior of leads to execute effective and precise actions on each potential consumer.
A lead will move through the different
phases of the sales pipeline according to their interest! needs! problems or how much knowledge they have of the solutions the company provides.
There is the possibility of obtaining leads that will “skip” stages of the pipeline! especially if before arriving at your business they already recognize their need and know what the good is that will help them solve it.
Now! at this point you may not be able to see the differences gambler data between a sales pipeline and a sales funnel! right? We’ll explain them below.
Complement your reading with the following blog articles!
Ideal content for the bottom of your sales funnel
Learn about the BANT grading methodology
Improve your lead generation with this complete guide
Differences between pipeline and sales funnel
A priori ! the very concept of a “funnel” tells us that vasya terkin web developer/engineer fewer elements will come out of the process than those that entered. This reinforces the idea that a huge number of leads is needed to meet a quota! considering all those that will be left behind.
In this sense! the sales pipeline stimulates the idea that any lead that reaches the company’s database is a potential client that only needs to be managed until it reaches the closing phase.
Sales Pipeline Steps
In order to obtain a structured! orderly and reliable sales pipeline process! it is necessary to comply with some basic steps that will be part of the process.
It is important to clarify that a sales pipeline can vary from strategy to strategy! or even from product to product. Therefore! a detailed analysis of the phases for each action is necessary.