Who You need to understand who your target market is if you want to win them over. The “who” of your target audience can include their demographics, as well as their pain points and needs. Determine the shared features of your target audience, then refine your target market into segments to create a competitive micro-moment marketing campaign. 2. but phrase it in different ways. Research what your target audience searches for in each micro-moment to build a smart strategy.
A great marketing technique is researching
In most cases, I-want-to-know moments will cambodia telegram data feature a variety of keywords. In comparison, I-want-to-buy moments may include only a few sets of keywords. Discover your target market’s search patterns, and you can incorporate those words or phrases into your digital marketing strategy. This data can help your company get in front of your target audience, as well as ahead of your competition. 3. Where where people search, as well as where they go on your website.
Monitoring where people go on your website
For example, if you’re a restaurant in a downtown metro area, you may discover that most of your diners find your business while downtown. This search behavior can help your team discover an I-want-to-go moment. When people are downtown, whether for business or pleasure, they’re inspired to go somewhere afterward. This information can help your team focus on specific areas, like optimizing your Google My Business. like through Google Analytics, can also help your team uncover what users want from your site.
When that spike starts
If they’re in an I-want-to-go moment, for example, they may visit or search for your restaurant’s menu. 4. When The when of a micro-moment can also help your business develop a smart and performance-driven micro-moment marketing campaign. “When” can include the time of day, time of the week, time of year, and more. A company that operates seasonally, for example, should monitor when searches for their services or products pick up. that business can launch the appropriate digital marketing efforts, like a pay-per-click (PPC) campaign.
During specific hours and days of the week
In comparison, a nightclub may run a PPC campaign how to sell on whatsApp in 5 tips year-round, but schedule it to only run . With this strategy, the company optimizes their campaign for when users look for their business. 5. Why It’s essential for your company to answer the “why” of a user. A user may wonder why they should visit your restaurant, versus the one that’s five minutes closer. Or, why they should purchase your product versus a competitor’s.
Examples of micro-moment marketing Companies
Answer “why” by looking at the following dating data factors from earlier: Who What When Where When you understand the “why” that’s driving a user, you can create a campaign that drives results. Even better, you can personalize your content to address a user’s specific concerns or questions, which can motivate them to choose your business. in every industry are finding that micro-moment marketing is the best way to build their relationships with new and current clients, as well as take their businesses to the next level.