Explaining in a theoretical way, if unidirectional communication works like a monologue, where the transmitter of the message is solely responsible for the content, in bidirectional communication the message travels in both directions.
In practical terms, two-way communication is a conversation, a space for interaction in which both sides can communicate, as is the case with social networks, blogs and forums with open comments, satisfaction surveys, among other resources.
Therefore, two-way communication
Is a typical feature of digital belgium email list marketing , since in traditional marketing we do not have the option of responding in real time. It is possible to conduct a feedback survey on a specific campaign published in a magazine, for example, but it would require more time and investment than a poll on Instagram .
The advantages of this type of communication in your strategy
If your brand is proposing digital marketing strategies based on content without interaction, you may not be making the best use of the resources available. After all, establishing interactions with the public is the first step to building a good relationship and getting to know your customer better.
See some advantages of two-way communication for your brand strategy:
Building a relationship with the customer
Through open dialogue, you can show that you are available, help answer questions during the purchasing process and even offer the best possible customer service experience. This way, your brand establishes afb directory a relationship of trust with the customer over time.
Avoid crises
One of the advantages how to overcome google deindex of having open and practically instantaneous communication is the possibility of being attentive to criticism, complaints or even crises between the consumer and your brand.
This way, as quickly as the problem appears, it is possible to resolve it, or even map out points for improvement for the brand’s other actions and avoid possible new crises.