It is a messaging platform developed by brothers Nikolai and Pavel Durov. This duo focused their efforts on providing the public with an application with a very good experience in terms of speed and security.
The feature that most attracts telegram blast the public to this app is the opportunity to communicate through end-to-end encrypted technology.
Since 2013 (the year of its launch) until early 2021, it already had 500 million active users . A real success for the Russian brothers as they are quickly approaching WhatsApp, one of the most used social networks worldwide.
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Telegram’s historical milestones
- 2013: launch of the App.
- 2014: reaches 50M users.
- 2015 : 60M users with 12,000M messages per day.
- 2016: accumulates 100M active users.
- 2017 : Telegram announces the creation of TON (its own blockchain) and Gram (its cryptocurrency).
- 2018 : reaches 200M active users.
- 2019: Expands capacity to up to 200,000 people in groups.
- 2019: After the temporary downfall of Facebook, Instagram and WhatsApp, the rising app registers 3M new users in less than 24 hours.
- 2020: Telegram abandons the development of TON and Gram, after an arduous battle with the US Securities and Exchange Commission (SEC).
- 2021: Adds group video calling functionality.
Source: histografias.com
Who is Telegram for?
To answer this question, we cannot ignore the fact that Telegram seeks to be the digital communication channel for those people (common people, entrepreneurs, small and medium-sized businesses) interested in sending messages, making calls and sharing video calls in a fast and secure way.
It is worth mentioning that it also how to take advantage of telegram as a marketing tool seeks to captivate those users who enjoy sending animated GIFs, stickers, as well as mentioning and adding hashtags in their responses.
How does this messaging platform work?
- Installation: You can download it from an Android or iOS device. You can even use it on your computer or tablet.
- Groups: a chat that allows up to 200,000 members to interact.
“Friends and families use groups to share photos and plans; teams and businesses to coordinate their work; massive ICOs to answer questions and stay in touch with their investors. Telegram has several features that make group communication easy no matter what your purpose is.” telegram.org.
- Channels : a chat where you can broadcast messages and where communication is unidirectional, that is, only the administrator can share content. In this virtual space, users are identified as subscribers, who will be able to see the history of shared information once they join the channel. The number of participants is unlimited.
So as a brand, it offers you the advantage of having an informative space where you can gather your audience and share news about the most recent actions related to your business.
The good thing is that you can easily count on support to manage it, since all the information you share will appear under the channel name. So if you delegate or take turns with people from your work team, the sender of the message will not be affected.
There are public channels , which you can fans data find by searching in the application, and on the other hand there are private channels to which a user can only belong if the host invites them to join.