What is Growth Marketing and how does it work?
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Growth Marketing was driven by the concept of Growth Hacking, a term coined by Sean Ellis , an entrepreneur and digital marketing expert. He is known for his innovative approach and focus on rapid business growth. Sean shared his ideas and strategies in the book “Hacking Growth” , where he teaches how to apply this strategy to boost business growth, in addition to emphasizing the importance of experimentation, creative thinking and data analysis to identify unconventional growth opportunities.
Growth Marketing malta phone number list embraces these ideas and goes further, involving all areas of the company in a collaborative, data-driven process. It seeks not only to attract new customers, but also to optimize each stage of the sales funnel to maximize the value of each customer and promote sustainable growth.
At the heart of is the mindset of continuous testing and learning. It is an agile and adaptive approach that constantly seeks new strategies and tactics to achieve the desired growth.
What are the differences between Growth Marketing and Growth Hacking?
While the terms “Growth Marketing” and “Growth Hacking” are often used taiwan lists interchangeably, they do have some subtle differences. Growth hacking initially emerged as an approach aimed at startups seeking rapid growth through unconventional, low-cost strategies.
It is characterized by rapid experimentation, intensive use of technology and creativity to find shortcuts and opportunities for exponential growth.
Marketing Funnel vs Growth Funnel: what are the differences between the two?
The Marketing Funnel and the Growth Funnel are two different approaches to guiding prospects through the buying journey. While they share similarities in their overall structure, there are important differences between them.
At the bottom of the funnel, the sale is closed and the lead is converted into a customer.
The Growth funnel is a more focused approach to rapid and scalable business growth. It extends the Marketing funnel by adding stages such as activation, retention, revenue, and referral.
The revenue stage seeks to increase the average value per customer, whether through upselling, cross-selling or other revenue-increasing strategies.