3 tips for creating high-impact editorial design
What is the real importance of editorial design in marketing?
What is editorial design?
Editorial design is one of the branches of graphic design that, decades ago, was a concept attributed solely to the production of newspapers, magazines and books.
However, due to the global digital transformation, it now focuses more on the design of online publications and seeks to ensure that the content, whether on social networks , blogs , or websites , is well received and effective.
Therefore, among the objectives of this term, we find:
make publications very attractive;
give an interesting visualization;
ease of reading.
Indeed, all good practices are focused on improving user band data retention to ensure that they become interested in the brand and can eventually become customers.
Of course, this has a lot of similarities with marketing, but more on that later!
3 tips for creating high-impact editorial design
How can you create impactful designs that will delight your target audience? To do this, the first thing you need to do is focus on a buyer persona and target your content to that persona.
Now, I’m going to give you 3 more key tips to make your content stand out:
1. Have a unique style and stick to it
Style is to editorial design what voice is to writing; it forms part of the branding of a book or magazine. A publication’s design should be tailored to its audience and a consistent color palette and fonts should be used.
Contrary to the old saying “you can’t judge a book by its cover,” you can actually tell a lot about a book or magazine just by looking at it.
And, your potential clients are looking to have a good visual receptivity learn how to get real and organic followers on instagram before consuming what you have produced for them.
Once they know your style, a simple glance will tell them who you are and the value of what you have done for them.
2. Play with color contrast
It may seem obvious, but color contrast still goes a long way when creating memorable editorial designs. Especially when you’re trying to achieve a modern and clean look, this simple concept will help you draw readers’ attention to the most important parts of the page.
The dramatic effect created by color contrast can draw attention and induce emotion in your viewer.
3. Don’t be afraid to use illustrations
There are some concepts that photography simply can’t cover, from india data v fictional subjects to stories where a source wants to remain anonymous. These are the perfect times to use illustrations.
If you don’t create illustrations, as an editorial designer you may end up working with outside contributors to produce them. This part of the process is certainly worth it, as you’ll end up with a quality, unique piece of art for your publication.
Just don’t forget to make your creative brief clear: the illustrator needs to be able to understand exactly what you’re asking for, from subject matter to stylistic guidelines. Otherwise,