Odnoklassniki also got a small piece of the pie. The social network gained 1 million users. Not too much compared to its competitors, but the patient is still more alive than dead, although it has a rather specific audience. The chances of somehow gaining a foothold in the new world have improved, but OK will have to outdo itself by three heads to stay in the game in the long term. And who and how will do it is still unclear.
TenChat, which was largely inspired by LinkedIn and launched in October 2021, seems much more promising. An interesting business social network, which, according buy telemarketing data to its creators, has absorbed the best of Facebook, LinkedIn and WeChat and is intended for entrepreneurs, employees and freelancers, gained 160,000 in the first month, and in light of recent events, it is recording exponential growth. The social network positions itself as a useful community where it is customary to share cases, exchange experiences and help each other grow. Interesting functionality, nice design. We think that this social network will firmly take its place in the new Russian reality, unlike the dubious copy called Rossgram.
The influx of audience in VK obliges to test
So, what should those who have lost a dense flow of leads do in the current situation? Obviously, resources need to be redistributed promptly, rather than sitting idle and waiting for everything to settle down.
And, first of all, you should use channels that allow you to predict the result. First of all, this is contextual advertising in Yandex . However, it is worth understanding that now the demand for this tool will sharply increase due to the shutdown of advertising in Google, and the rates will creep up.
this channel, even if it did not bring results before. In general, we advise not to concentrate all efforts on one channel, but to test different directions: Direct, VK, MyTarget, seeding in Telegram. Each of the tools has its advantages and disadvantages.
For example, in VK the statistics are faulty, they what advertising channels to use today? are overstated, the conversion is not very high, the algorithms are not optimized. The advantages are the ability to parse the audience from target groups, as well as a minimum daily budget of 10 rubles.
MyTarget is even worse with conversions
And has no optimization algorithms.
We hope that Google Ads will continue to operate after the foreign policy situation stabilizes. However, do not rush to withdraw money from accounts, as in this case the account will be closed, it will no longer be possible to use it and all statistics will be lost.
Use seeding in Telegram channels. They allow you to quickly convey your message and get large coverage. The difficulty is that the cost of placements will increase. Do everything carefully, collect a placement package that includes both large and small publics.
These channels are the ones to use first. They launch quickly and are fairly easy to evaluate. So try to allocate test budgets for several tools, get feedback, and make management decisions on scaling effective channels.
Don’t forget about content
Use universal Yandex.Zen and Yandex.Q, look for andorra business directory thematic platforms like Vc and share useful content with your audience. Zen has good organic reach and its own advertising account, which allows you to promote publications for a fee. Yandex.Q also provides good reach, but it is difficult to evaluate the effectiveness there yet.
In times of uncertainty, expert content becomes more valuable. This applies to both services and products. Be sure to stay connected to your audience and follow them into new communication channels.