There are different ways to use WhatsApp in customer service. The first of these is the regular WhatsApp, an application we are familiar with from our day-to-day interactions with the tool. and receiving messages, without the opportunity to generate reports or organize contacts more precisely.
In addition, there is WhatsApp Business and WhatsApp Business API. The former is recommend for small businesses, while the latter is recommend for organizations looking for a structur customer service solution with official integration. Compar to the former, there are significant advantages to using it, such as:
Greater productivity and automation
The use of the application, such as the registration of automatic messages so that the customer understands that the request has been receiv, in addition to absence notices;
possibility of creating a business profile with important information about the company, such as address, opening hours, link to the website, etc.;
opportunity to access important metrics relat to the car owner data application, such as the number of messages sent, deliver, receiv and read;
greater organization of messages , as it allows you to place labels separating contacts according to their group (clients, suppliers, among others).
By integrating a customer service solution with WhatsApp Business API, your company can enjoy benefits such as:
Automat service according to
The company’s reality and the nes of its professionals;
several operators for the same telephone number, which contributes to greater ease of contact for your customers;
possibility of using a number that the company already serves;
opportunity to integrate the service platform with other existing communication channels;
access to complete service reports, which allow for improvements in the strategies adopt;
authentication seal of to increase the rate at which consumers download your app the tool itself.
This way, your business will have the chance to This version only offers the use data on the application more strategically, which potentially increases the chances of achieving the expect success.