google analytics 4 connected site tags If you want to install the new tracking tag: go to Admin under the new GA4 property you created and click on “Setup Assistant” and click “Tag Installation”. You will be redirected to the “Data Streams” menu. where your data will come from. Your website should be there, click on it, and you should be able to see your measurement ID and your new gtag.js tracking code that you can now install on your website. google analytics 4 new gtag If you’re using Google Tag Manager: go to your Google Tag Manager account, create a new tag, and select “Google Analytics: GA4 Configuration”.
Copy and paste your measurement ID
which could be found under “Data Streams”. Set the trigger to “All pages”, publish your tag, save your changes, and you’re done! google analytics 4 google tag manager This is just the basic setup. This just makes sure that your new GA4 property is able to track traffic across your website. If you want to dig in deeper, simply go to Admin, click on “Setup Assistant” and there you’ll see where you link your Google Ads account, set user IDs, define your audiences, and more. google analytics 4 setup assistantGoogle made an announcement recently on the different search features they updated or improved that can help users have a much better search experience.
Through the use of the most
advanced AI, they’re able to improve their crawling, indexing, and delivering of information contained in the world wide web to bring the perfect and most relevant search results to the users. The announcement (and video) contained numerous updates about a variety of Google Search products, but I only included the updates to the products that directly affect the SEO industry – there’s a lot of them. So, with the recent updates to Google search, how do we optimize for it this 2020? Video Results for Queries In the past, content creators needed to tag key parts of their videos to make it easier for users to find key moments in their videos that could potentially answer their queries.
But now, using their advanced AI, Google
is now able to tag a video’s key moments with the content creator having to manually tag them. Through this method, they’re able to show more videos in the search results that can answer a user’s query. Key moments in video search results The videos shown above are the video results for the query “How to tie a necktie”. The key moments are already shown in the search results and answer different questions that might relate to the initial query. If you click on the specific video results, you’ll see that the content creator has not manually tagged the key moments, but it was Google that showed the key moments in the search results.
One interesting thing I noticed is that the key
moments don’t show up on desktop benin phone number library search. It only showed up on mobile search. Additionally, Danny Sullivan mentioned in a tweet that by the end of the year, 10% of Google Searches will be using this specific technology. So, if you’re a content creator and webmaster that aims to have your videos show up in the search results, what exactly can you do to optimize for this? I highly suggest you still manually tag your key moments. Aside from being a practice that won’t hurt your video performance, manually tagging your video’s key moments brings you control. Google’s way is indeed efficient and helps you take a load off your shoulders, but you have to remember that they’re able to do this through an AI, not a human person.
This means that there will always be
mistakes, inadequacies, etc if you leave it up to them. Nothing will be better than having direct control over your products and it also lessens the chances of having mistakes in key moments/timestamps for your videos. BERT Improved Reach When BERT was announced it affected 10% of English queries around the world. Through their recent announcement, Google mentioned that BERT is now used for almost all of the English queries around the world. The aim of the BERT update is to deepen Google’s understanding of the content in the world wide web to bring the most relevant results to the users. Google has said time and again that you can’t directly optimize for BERT, which is technically true, but there are ways on how webmasters and SEOs can improve their content to make use of the BERT Update: Simpler and Succinct Content Topic Clusters Specifying Target Keywords or Queries I won’t go into much detail on these strategies since I already wrote about how BERT affects SEO.
The important thing to note is that through the BERT
update, high-quality, informative what precautions should be taken when advertising services? content is more important than ever, so do your part to serve the best possible content to the users. Google Safe Browsing (25 billion spammy pages, one of them could be yours) As stated by Google in their announcement videos, they find 25 billion spammy pages every day. While having 4 billion devices protected by their Safe Browsing feature, being able to warn 3 million users per day with their red warning pages that looks like this: Deceptive site ahead screenshot One of the 25 billion spammy pages could be one of yours. So, to optimize your website and avoid this, I strongly recommend running your website through Google Search Console and Google’s structured data testing tool regularly.
Through this, you can immediately check
if there are any perceived errors or dating data pammy structured data markup in any of your pages. Not only does this help you avoid having warnings like the one above on your website, but it also allows you to fix problems immediately even before they’re flagged by Google. Specific Searches Again, through their advanced AI, Google is now able to index snippets or pieces of content inside a page instead of indexing the whole page. It’s essentially the same asof having your whole page indexed, Google now only focuses and indexes on a piece of content inside your page that is able to answer the user’s query.