Even if your brand is strong in Brazil, that doesn’t mean it should remain the same in other countries. You ne to do some research to find out if the name will have an interesting sound in the new market and what the brand conveys to the public. After all, differences in language and cultural preferences can change the achievements of the work on visual identity and naming.
Develop a strategy
Methodologies and strategies such as PDCA are very important to help expand the market. After all, it will be necessary to define in what format the products will arrive in the new country — considering legal and marketing issues — and how to deal with new service objections . In addition, it is necessary to define dates and those responsible for each stage, facilitating the implementation of the strategy.
Prepare the product
Finally, before starting sales in the new country, you ne to understand whether:
the support material is adapt to the other language;
Research was conduct to understand who the audience is band data and how to ensure customer satisfaction .
Understand the main internationalization strategies
Unlike the strategies us to expand the company’s reach in the domestic market, there are some models that allow the brand to expand in the foreign market. Check out some of them below.
A better-known and easier
Implement format is exporting. After all, in this model, the company does not ne to invest in developing its product in the new territory. Therefore, the risk is lower and adaptation is easier.
Franchising
Also known as the franchise model, in this integration with broader marketing strategies case, the company relies on the support of franchisees who pay to have the brand in the new territory. The advantage of this type of internationalization data on is that the company nes to focus on strategic planning while the franchisee contributes to the The product meets the implementation of the brand in the new territory.