Another positive aspect of evergreen content is that other platforms can link to this publication as reference material. This way, people can get to know your web page from other websites. In addition, this linking also favors Google SEO and contributes to visibility.
Evergreen content, as seen, is denser and valid for the long term. Therefore, there is a greater probability of it satisfying the public’s searches. Therefore, it is easier loan data to convert these people into leads and, later, become customers.
Furthermore, keep in mind that by conveying authority with evergreen content, the reader will tend to stay up to date with updates. This nurturing process allows the audience to move through different stages of the sales funnel until they become leads.
Increases organic traffic
There are two ways to drivea web page: paid and free. occur especially when a publication is naturally produced according to SEO optimization mechanisms.
This way, Google’s algorithms see the post as relevant, The latter is also called organic traffic and can based on the customer’s search intent, and favor its visibility. This occurs mainly when a website is in the top positions of the internet search engine.
Therefore, the content produced
Gains more relevance without having to invest money directly in it. In fact, research shows that more than 600 million devices use ad blockers . So, it is possible to say that, in some cases, there is more room for organic productions than paid ones.
How to write evergreen content?
After understanding the afb directory importance of evergreen content, it’s natural to wonder how to achieve this goal. We’ve listed some tips to help you achieve this. Check it out!
Define the topics to be covered
You may have noticed when you click on something that there is evergreen content and seasonal content, each with its own relevance. However, if your