ComNews Dossier
In the claim of Radio 44 LLC against Google LLC. Google LLC and Google Ireland Ltd. which the Moscow Arbitration Court accepted for consideration on August 2. 2024. the plaintiff requests:
comply with YouTube’s terms of service
comply with Google AdSense terms of use
to oblige the defendants to overseas data unblock the plaintiff’s AdSense for YouTube account and enable the display of ads (advertisements)
“Thanks to the popularity of online stores
A new phenomenon has emerged – E-Retail Media, and thanks to social networks, the influencer market has flourished. If offline retail chains simply charged manufacturers for shelf space, then marketplaces created an online promotion market – advertising on E-Retail Media. Its volume is 3.5 times larger than the image advertising market using banners and videos. This figure,
the Internet these days is Wildberries, Ozon, Yandex and Sber. And revenue from advertising on marketplaces is their revenue.
“According to our forecasts, the online advertising
And promotion market will continue to grow in 2025, although the growth rate may slow down compared to 2024. This is due to the fact that many companies have already completed the transition to digital channels, and the basic indicators are becoming higher, which makes it difficult to maintain such high growth rates. By the end of 2025, the market volume tips and strategies for building may reach 1.6-1.8 trillion rubles, which will be an increase of 30-40% compared to 2024. The main driver of growth will be the
development of local technologies, as Russian
IT companies will continue to introduce innovations such as neural networks, AR/VR technologies and programmatic platforms, which will increase the effectiveness of advertising,” suggested Freedom Finance Global analyst Vladimir Chernov.
Anatoly Denisov, the operational director of the analytical project “Runet Rating”, did not risk making a detailed forecast: “It fans data is difficult to predict the market growth in 2025 – it is simultaneously influenced by two powerful opposing forces.