It together perfectly, but it can be intimidating to run such advanc campaigns on the platform. If you’re just getting into the world of ABM, let us guide you. We have plenty of real-world examples for different industries that we can show you.
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How to improve your SEO ranking with Pillar Pages
Content strategies are becoming increasingly important , but how can we get good content that also provides us with good SEO positioning ? If you don’t know the concept of pillar page, keep reading!
It is important to know that Google’s algorithm is not static, so it is necessary to be up to date with the SEO modifications that occur. Until recently, content marketing bas its positioning on shareholder database keywords, however, today it is normal to ask Google as if it were an oracle, in fact, 64% of current searches are longer than four words.
while before, for example
To search for information about schools in Madrid, we us to write “best schools in Madrid”, now we do it in a more complete way: “what are the best schools in Madrid?”.
These changes in the way a search is perform have l to the create we-mia public account solutions appearance of algorithms such as those produc in recent years (Hummingbird, for example), which indicate the direction that all the modifications are following, all of which are relat to the interpretation of the context when performing a search . This is known as semantic searches and this is where pillar pages become very important.
First, what is a Pillar Page?
A pillar page is a web page where we want to position a generic topic. In the case of mbudo, Inbound Marketing would be the main topic of our pillar page. This page will be the basis for everything dating data else. The content that is going to be generat will be directly relat to our main topic, although it must make sense on its own. To fully understand what a pillar page is, several concepts must be taken into account.