Sales team

Having a high-performance sales team is every sales manager’s dream. But how do you build and manage a team that delivers consistent and satisfactory results for your company?

In this article, we will present some practical and efficient tips for you to structure your sales team and boost its performance. All the content was created based on studies by Sales Force and the McKinsey consultancy report.

Train your sales team

The first step to having a high-performance sales team is to invest in training. It is not enough to hire qualified professionals; they israel phone number list must be constantly trained so that they are up to date on the market, products, customers and sales techniques. Training must be ongoing, personalized and focused on the company’s needs and objectives.

The report produced by the McKinsey consultancy indicates that when salespeople receive effective training, the chances of them being considered top performers increase by 63%.

But that’s not the only factor in training your team. In a more sophisticated market where buyers are increasingly informed, they expect sales reps to provide more relevant insights.

As a result, pre-configured scripts are increasingly falling into disuse. It is no longer a trend for salespeople to be increasingly consultative and establish longer-lasting relationships; it is now a reality, with 87% of buyers already expecting a more personalized approach, according to the State of Sales survey by Sales Force.

Align salespeople with company culture

Another key aspect of having an engaged team that delivers results is aligning salespeople information modeling technologies have reached with the company culture. This means that they must share the same values, vision, and mission as the organization. In addition, they must be committed to the company’s value proposition and its purpose of solving customers’ problems.

Provide technology for your sales team

Technology is a great ally in optimizing results, as it facilitates work, maximizes time, increases productivity and improves results. Therefore, it is important to provide technological taiwan lists tools for your sales team, such as CRM software , automation platforms, communication applications, management systems, among others. These tools help to organize, monitor, analyze and improve the sales process.

In the fifth edition of the State of Sales report, organizations expect to be served wherever they are, which brings to light a reality in which 57% of buyers prefer service via digital channels.

But that’s not all there is to standing out in the market, CRM and the use of artificial intelligence are increasingly on the rise, and this has become a more latent need in sales teams.

See how there is a significant improvement in the use of AI.

Invest in continuous sales recruitment

Recruitment is an essential step in building a high-performance sales department. It is not enough to hire qualified salespeople; you need to keep them motivated and satisfied in the company. Therefore, it is important to invest in ongoing recruitment in the sales department, that is, to always be aware of the market and opportunities to attract new talent to your team. In addition, it is necessary to have a career plan and a retention program for salespeople who are already part of the team.

A collaborative environment is essential for your team

This helps to improve the organizational climate, integration between teams and the quality of customer service.

And so that we don’t end up guessing, we’ll use data from the Sales Force survey again, where 81% of sales representatives agree that alignment between teams is essential to closing deals.

Set clear goals

Goals are essential to guide and motivate the team. They must be clear, specific, measurable, achievable, relevant and time-bound.

Forget micromanagement, it can remove trust from your team

Micromanagement is a harmful practice. It consists of excessively controlling the work of salespeople, interfering in their decisions and limiting their autonomy. Micromanagement can generate distrust, dissatisfaction and low productivity in the team.