What happened was we were not able to rank well for a considerable amount of time because the search results were serving category and product pages instead of content-heavy pages. If we had just understood the right intent to serve, we wouldn’t have had to rewrite and repeat efforts which took more time and energy. Republishing Republishing (and updating) sounds simple but is still an underrated tactic for updating old blog posts. Blog writing doesn’t always have to be about completely new topics, it can be about republishing articles. There are some blog posts that are so outdated that their contents are not even applicable to today’s day and age. information contained in that blog post does not only improve its freshness signals but it’s also an opportunity for you to gain more valuable traffic by having otherwise useless blog posts turn into a traffic-attracting one.
For example, here’s a blog post I updated
a while back: 10 things you need to stop doing in your marketing emails This was published in 2015 and I noticed that some of the things I wrote about were already outdated. So I added two more factors and updated the content to be more relevant and accurate. Technical factors This is the easiest and most used tactic for updating old, underperforming blog posts. If you believe that the information of your old blog post is still sufficiently applicable to today’s time, then maybe it just needs a refresher. Maybe your title tag isn’t attracting clicks? Or your meta description doesn’t necessarily imply what the page is about which is why users don’t click on your search results.
Changing them to become more appealing
and adding timely and informative content will sometimes do the trick. Through tactics like the ones I’ve mentioned and the ones I’ve written about before, we’ve achieved more traffic count. One of the best examples I can show is an old and underperforming client blog post that jumped right into their top 10 most visited pages over the course of a year: We did a mix of the tactics I’ve mentioned and optimized the page to be eligible for the featured snippet position. In a matter of a few months, it already gained traffic that’s immensely better than the numbers it used to have. Once it reached the featured snippet spot, it only enjoyed a larger number.
It’s well-known that Google has been the
default search engine for Apple’s Safari browser on all of its platforms. However, recent chatter in the industry seems to point that Apple is now increasing its search efforts to come up with a search engine to combat Google, the search engine giant. Apple products are one of the most famous gadgets around the world, used by many – so what could this piece of news entail for SEOs and Webmasters around the world? What We Know so Far Google has been reportedly paying large sums of money (billions of dollars) to Apple for them to remain the default search browser in Apple’s Safari browser. As Apple products are one of the widely used gadgets in the world, this leads to a monopoly in searches (both in Safari and Siri) to lead to Google.
Thus, this enabled Google to monopolize
one of the largest avenues for them to belgium phone number library dominate the search engine industry both in scope and possible advertising clicks. There is a lot more evidence that points to the rumored move by Google. Jon Henshaw of Coywolf pointed out in a blog post the following: Apple has been increasing efforts in looking/hiring for search-related professions Spotlight searches completely bypass Google through “Siri Suggestions” which take users directly to the website The Applebot support page has been recently updated, containing the following: Added how to verify traffic from Applebot Expanded details on the Applebot user agent, including differences between its desktop and mobile version Expanded robots.txt rules Added a section stating that they don’t just crawl HTML, but also render pages similar to Google Added a section on search rankings and the factors that affect how it ranks web search results Increased crawling from Applebot The Purpose of an Apple Search Engine Apple is a company that focuses on building an ecosystem between all their products.
One might understand this as generating
a greater experience for its users. Having their search engine would mean that Apple has direct control over giving users a more “personalized” search experience by using the data that they get from the products that the user owns. Additionally, it’s a great avenue for a tech company like Apple to have a big place to poster their content, apps, news, etc. without having to rely on a third-party like Google. This will also allow them to open this particular avenue to serve as an ad platform where webmasters, SEOs, and even app developers can promote or market their websites. As of now, Google has a firm hold on the majority of the users in search.
This potential move by Apple can combat
Google’s monopoly since a good lottery vendor checklist number of mobile and tablet users use Apple products. What This Means for SEOs SEO is an industry primarily focused on Google since it does have the greatest number of users out of all the search engines available on the internet. Would Apple having their own search engine lead to major changes in the SEO industry? I believe so. Since I’ve consistently mentioned that a great number of mobile and tablet users use Apple products, it’s important to optimize and track our website performance in this particular search engine. It was mentioned above the Applebot has increased crawling websites and I can confirm this.
I have checked this blog’s crawl log and the
top crawler recently is Applebot. Here’s a dating data screenshot of the log file and the data on Applebot’s crawls: Applebot crawl log Would we have to produce new strategies or tactics? If we’re basing it on the Applebot support page, then I don’t think so. But I believe we’ll still have to produce strategies and tactics that are catered to the Apple search engine. has had decades of experience while Apple will only be operating from the ground up. Google Analytics is the most used website analytics tool in the world. It has helped millions of businesses and website owners all over the world.