Most entrepreneurs have an urge to think big and grow their business. As a retailer, this may mean expanding to other locations and setting up more stores in other cities or states . And while this is a perfectly sound strategy, growing your business isn’t just about developing your physical retail footprint. In many cases, you can take your business to the next level by focusing on your existing stores, their local areas and ways to increase your local retail presence.
Which is exactly what we will discuss in this post. In the following sections, we’ll highlight steps and tips you can follow to increase your local retail presence and maximize your sales in the neighborhoods you’re a part of.
Let’s get started!
1. Place your store on the map (Google Maps)
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One of the most important steps you can take when it comes to retail store marketing is to create a strong business profile on Google.
Výzkum ukazuje that 90% of consumers who visit a retail store have used an online search before going to a retail store. Apparently, people are turning to Google when looking for vendors to visit. It makes sense to get in front of these consumers.
You could reel them in by having a full
and detailed listing on to the main thing is Google. Make sure your business is listed in the correct category. Maintain up-to-date information about your company (address, phone number, hours of operation, etc.).
It also helps to have strong visuals, so upload photos of your window, interiors and products to give people an idea of what your store looks like.
And try to collect cmo email list user ratings and reviews. Podle BrightLocal , 82% of shoppers read online reviews when searching for local businesses, so when they come across your business online, it’s imperative to display great feedback.
Check out this example from pet store The Diamond Collar, which has.