The inbound methodology applied within the political context essentially focuses. On the creation of strategies that create links between political parties and. Main features of organizations and voters! in order to gain their trust and transmit the main message organically.
Being an initiative focused on this mentioned principle. The opportunity is obtained to create content that is capable of informing! entertaining and adding value that provides real solutions to the life of the common citizen.
Furthermore! by being based on the inbound methodology! the Main features of creation of long-lasting! transcendental and quality relationships is guarante! which not only produce results during a period! but also extend for years.
How does Attraction Marketing work in the political context?
>>Political Inbound Marketing! like any other Digital Marketing strategy! has phases or processes that allow actions to be carried out that attract the people that the organization wants.
Each of these stages involves a series of short- and chinese overseas america data medium-term initiatives and objectives that lead to the following:
Attracting potential voters
Through planning of online and offline actions! the organization uses the principles of Inbound to carry out communication actions that! instead of going after voters! facilitate their attraction to social networks! websites! blogs or even events.
The main characteristic of this phase is based on the generation of materials that provide value to the campaign and clearly transmit the entity’s message with the aim of producing engagement in the buyer persona.
Voter conversion
>>Using various resources and tools! such as the sales funnel! a political organization can take potential voters through nurturing stages until they are finally convert into electoral results.
This can be done in various ways! such as email marketing campaigns ! public meetings! social events! among others! which end with a registration in the political party’s database and is reflect in the voting booths.
Sale
Yes! in political Inbound Marketing there is also the shane connolly figure of sales: in this case! the sale translates into quality content! management or services that make the lives of voters easier.
This way! you will know that the strategy is generating followers for the political campaign and that it will ultimately be reflected during the electoral events.
Voter loyalty
>>The final step of a political Inbound Marketing fans data process must focus on building loyalty among the followers of the political brand.