Gender holidays are a great opportunity to stimulate sales, reactivate “sleeping” subscribers and attract new ones. Defender of the Fatherland Day is behind us, but you can still prepare a mailing for March 8.
We share recommendations on how to create a letter for International Women’s Day that will not get lost in your inbox among hundreds of similar ones.
Statistics: who buys more
According to surveys by the research agency Data Insight, girls generally buy gifts more often. For example, 59% of women and only 23% of men buy gifts for February 23. Women are also more concerned about gifts for March 8 (64%) than men (53%).
The trend is the same on the Internet. According to Marketing canada phone number data Sherpa, during the holiday period, 72% of women make
online purchases, 14% of them go to the store page via links from emails. At this time, only 24% of men choose a gift without leaving their computer.
The audience preferences also differ. The breakdown by product in the image below is F% / M%, respectively:
In a letter to men
it is appropriate to immediately move on to the offer: “Tomorrow is March 8, and you haven’t chosen a gift yet?” Big discounts are unlikely to be a good bait, because men are less prone to impulsive purchases. It is better to rely on specifics and obvious benefits.
In a letter to women, in addition to congratulations, you can include gift ideas (for yourself, mom, girlfriends) and make selections in different price categories. Help make the shopping process enjoyable and convenient. Tell a story – and get a plus in karma.
It is best to start here from the fact that email congratulations should make sense for the addressee, solve their problem or encourage them to do something.
By the way, if you are now thinking of sending a pink newsletter to girls and a blue one to boys, stop. Stereotypes do not inspire anyone and especially do not motivate them to buy, rather they irritate them. Of course, you don’t have to give up hearts and flowers, but you can present them in a much more interesting way. Our ideas will help you get inspired.
This holiday newsletter from Terrain with gift ideas for men – but appreciate having an image included in the ad allows advertisers the message. Dig means both “to dig” and “to appreciate”, so the slogan He dig it in the context of the image plays with semantic shades of meaning.
Gift selection
One of the main problems before March 8 is choosing gifts. Therefore, a letter with a selection of products will come in handy. It is optimal if they are tied to the holiday, but if you do not have anything india data thematic, you can prepare holiday sets: just beautifully pack your products.