Humanize the brand
The more fluid the dialogue with the customer, the more human the brand becomes. This is because personalized service, an interactive content strategy or even a satisfaction survey demonstrate that there is a team behind the brand, committed to providing the best experience for the customer.
Market research to understand and define personas can be a very high investment for small brands, but a good communication strategy can bring customers closer and create new opportunities to get to know them and implement the learnings in the digital positioning strategy , for example.
How to apply in digital marketing
If you’re wondering how brazil email list two-way communication can be implemented in your digital marketing strategy, we’ve put together some essential examples.
Interactive experiences
Questionnaires or even a gamified version such as a quiz are examples of interactive experiences that establish two-way communication and encourage audience engagement with the proposed action.
Comments on blog posts
Enabling comments on blog articles is a good step towards creating a space for interaction not only between the brand and the public, but also between the public and each other.
Furthermore, it is a strategy that brings the brand closer and develops the initial dialogue for a relationship, with the potential to become a purchase, since content marketing often develops its strategy related to afb directory the stages of the sales funnel .
Social media
All social networks to resolve deindex due to robot are already natural environments for two-way communication, as they allow this interaction and dialogue in different ways, from comments on posts, responses and reactions to Instagram stories to polls, duets in TikTok videos and even live broadcasts.
Feedback surveys
As we mentioned earlier, satisfaction surveys or feedback assessments are a more practical and quicker resource in