Halloween je National Retail Federation (NRF) 73% plan to celebrate this year, spending up to $4.1 billion on costumes, $3.9 billion on decorations and $2.7 billion on sweets. Retailers who focus their marketing efforts on Thanksgiving and the end of the 4th quarter are missing out on a big opportunity to increase sales.
For the past 3 consecutive years, consumer spending on Halloween has reached record highs, and you don’t have to sell Halloween-specific merchandise to capitalize on consumer interest in the holiday. Are you ready to scare up some sales in your stores this Halloween? Check out our tips below.
Halloween-ize your products and services
Halloween is more than france whatsapp number data October 31 Saint . It is the first big autumn holiday and a celebration of everything autumn. Keep this in mind when choosing product offerings for store hotspots.
Remember, you don’t have to sell Halloween-specific products to tap into consumer excitement during the holidays, just ” Halloween-size ” your current offering.
Match colors with an autumn theme.
Accentuate anything black.
Use decorative materials that can be reused for Thanksgiving (plain pumpkins, falling leaves, warm lighting, black leafless trees that you can paint white for a winter display).
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Drive traffic with an event
Sephora (as seen here) is giving their regular makeup lineup a Halloween twist with select locations offering free Halloween makeovers with in-store purchase. A dedicated hashtag extends the event online and promotes brand awareness.
If your store or restaurant is located in close proximity to other vendors, consider collaborating on a candy giveaway. Costume contest, or other celebration. Giving away branded safety gear in-store. Such as glow-in-the-dark wristbands or reflective clothing, is a great way to generate goodwill and brand awareness.
Run a special Halloween sale on top of your regular 31 Saints deals . Offer “unbelievably good deals” and give first-time customers a special Halloween gift.
Costume fairs are becoming more and more popular
Think about hosting and interestthe most difficult stage is showing off any accessories that will help customers up their Halloween game.
Expand your cmo email list online presence for Halloween
Group your Halloween offers or fall-themed content on your website so customers can easily find them. Like ModCloth (as seen here), which always draws themed clothing and accessories together.