Evaluate the points you think need to be improved and look for ways to optimize the positive aspects.
2. Speed up navigation
You need to ensure that people can quickly find the content they need. To do this, produce content that delivers on what you promise in your ads or social media posts.
It is also advisable to carry out usability tests to verify how easy and intuitive it is for users to navigate your site or blog.
3. Align keywords and content
Use keywords relevant to your content proposal. For example, if your content is about pet care and feeding, insert keywords that relate to this topic.
In fact, a great way to create posts with the right keywords is to know your buyer persona and understand what topics they like the most.
Calls to Action or CTAs are vital to guide users to complete the action you propose.
By including an attractive CTA such as inviting them to download a employment data piece of material, you can start a solid base of leads that are really interested in your business solutions.
Done, we’re done!
Ultimately, if you want to stay in the top positions in organic search engine results and want to invest with purpose, achieving a good digital return, you need to measure, monitor and work to minimize the bounce rate .
We hope that our advice will
support you and enable you to accomplish this mission in the best possible way.
Do you want to ensure a lower bounce rate and optimize other indicators of your website? Then, you need to learn how to use Google Analytics, the free tool from the technology giant .
Do it right now by downloading our comprehensive and valuable e-book about this resource!
Reading time: 4 minutes
If your marketing and sales strategy is not considering the concept of neurosales, you should know that you may be losing a considerable number of customers without even knowing it.
The expression first appeared in 1970 and has since been the basis of a series of studies that aim to evaluate the relationship between the human brain and its purchasing behavior.
In this content, we will explore the concept of neurosales and discuss its current applications. In addition to the technique, it will be possible to understand its practical benefits, such as reaching out to the public and customer loyalty.
We will cover the following topics:
What is neurosales?
How does neuroselling work?
What are the advantages of neurosales?
How to use neurosales to your advantage?
What is neurosales?
As we have already mentioned, the concept of neuroselling dates back to the 1970s. A study by Paul D. McLean, an American neuroscientist, explored the relationship between the structure of the human brain and the decision-making processes involved in a purchase.
Our brain is divided into three parts. Each of them has different functions, namely:
brain of lower mammals, responsible for the emotional side ;
rational brain, responsible for the ability to create ;
reptilian brain, responsible for the human survival instinct .
The study of neurosales proposes the analysis of the reptilian brain, with the aim of stimulating these instinctive senses that, by themselves, can be responsible for a purchase.
This is done through mental triggers, which are strategies capable of increasing a person’s interest in brands and products.
How does neuroselling work?
The neuroselling process is developed on specific pillars. The first of these is the pillar of egocentrism , the main characteristic of the reptilian brain. We can understand it as the perception of the need to acquire a material good for oneself.
Then comes the contrast, that moment when humans need to make quick, usually binary decisions. It can be yes or no, for example. In the case of purchases: I need it or I don’t need it .
Tangibility , another pillar, encompasses the set of information that is quickly assimilated by humans. It must be simple and easy to consume.
Finally, we have the beginning, middle, end and emotion . The first of these two pillars represents a speech that begins by exploring the information, develops it and ends with a practical reinforcement of the initial message.
In the case of emotion, we have as a fact that the information Include powerful capable of emotionally touching the human being is more powerful and capable of remaining in the brain for longer.
When you come into contact with the pillars, you might think that the process occurs in a complete and detailed manner, taking a certain amount of time. But in fact, the brain is expected to assimilate this information in fractions of a second.
Well, now you have understood the
concept of neurosales in theory. As an example, look at the “recipe” of the ideal strategy:
Capture the lead’s attention by touching them emotionally, highlighting the advantages of your product and adding value; the solution arrived at the best possible time and is able to satisfy that person’s immediate needs;
Know your client well and keep in mind what differentiates vasya terkin web developer/engineer you from alternative solutions to yours, that is, the competition;
explore these differentials clearly;
work with mental triggers to minimize objections from people who have potential doubts.
What are the advantages of neurosales?
The neurosales strategy is full of benefits that can be seen throughout the entire process, from when a person first encounters a brand, through to the decision and the ideal scenario, which would be conversion.
We highlight the three main reasons that reinforce the need to improve your knowledge on the subject.
Getting closer to your audience
Remember that one of the pillars of neurosales is emotion? To touch someone personally, you need to really get to know them.
Their goals, objections, pains and doubts need to be mapped out. We gambler data are not able to create genuine conversations without understanding the interlocutor.
This approach is a great advantage, as you will have much richer material to produce .