One of the best platforms for generating all kinds of content, including pillar pages. Let’s look at an example of theirs and learn a little more about their strategies.
In this case, we are going to take their pillar page on the best productivity apps .
To start, HubSpot chose this topic because it is one of the most questionable topics among its audience. This pillar page looks just like its blogs: it has a signature image, a title with a certain shape, and a domain like those used for blogs (blog.hubspot.com). Thanks to this, Google can see that there is a connection between the pillar page and the blogs it links to.
In addition to this
HubSpot also has a very good internal linking strategy. They use CTAs to allow visitors to download content that is directly related to what they are reading and link their social networks to the pillar page. They also fusion database use the set of “Related Articles” (which are part of the cluster content of this pillar page) to create a sense of group and strengthen the pillar.
In the case of the Typeform brand , their pillar page is hard to ignore. Not only is it aesthetically pleasing (thanks to the soothing and vibrant color palette they use) but it is also very easy to navigate, with the table of contents appearing immediately.
In the use of internal links
it is worth highlighting how they use CTAs so that people, with just a click, can directly access what is written in it, written on Twitter.
Furthermore, their strategy is not to link their pillar to meaningless content of their own, but when they do so, it is to be able to direct readers to the solutions they are looking for.
Finally, let’s talk about how we carried out our imagine the situation you have your own pillar page strategy in mbudo . First of all, it is worth highlighting that with our pillar page we have managed to position ourselves as number one in SEO on Google.
Your Inbound Marketing agency in Madrid – mbudo
To achieve this, we first had to do an SEO study on the dating data topics and keywords that are most relevant to our business and that in turn, provide value to our leads. Once this was done and we had a topic cluster of blogs that dealt with topics that were directly related to our business (such as inbound marketing, HubSpot, etc.) and that linked directly to our pillar, we managed to position ourselves in the first position.