Public outreach is able to retain customers. This is because these campaigns designed for the right person! at the right time! are much more likely to make the customer come back for new purchases.
Unconsciously! loyalty is happening in practice. The person will enjoy the process and the result obtained with the purchase so much that! in the near future! he or she will make the decision to return almost automatically. Your brand or product conquers a permanent space in the public’s imagination.
Improve your results
It’s interesting to see how one benefit pushes the other. When we think about the consequences of approach and loyalty! what is the biggest advantage besides an improvement in results?
That’s right! The idea is that performance and numbers support this good work. Promoting a genuine dialogue with an interest in offering the best product to the client is the best strategy to leverage the sales of any company.
Here are some articles on sales that may interest you:
What are SMART goals?
The first step is indisputable: know your client . Whether physician data it is through a study of the target audience or the creation of a buyer persona ! or through surveys or any other strategy that can be executed by your team.
It is not possible to stimulate that area of the brain responsible for decisions without understanding what is going on in the minds of the people who are going to receive the message.
Spending time on ineffective communication can be the recipe for a sales team that is unable to improve its results and achieve company goals.
Focus on the client and their personal needs . Nothing more than that. When we talk about selfishness in the pillars of neurosales! we highlight this characteristic because it cannot be denied: the reptilian brain thinks of itself above all else .
If your service is able to solve a pain
whatever it may be! spread the word! By paying attention to mental triggers and persuasive strategies! you can’t go wrong! Just remember to be honest and genuine with your audience! promising only what you can truly deliver.
So what? Did you enjoy learning about neurosales and its impact on consumers? Advance your studies and further improve your team’s performance by reading our article on sales marketing ! a strategy capable of setting up an effective sales plan.Reading time: 8 minutes
Blogs are extremely useful sources of different types of content relevant to your business.
But do you know what content to post and when to do it?
There are a range of possibilities that can attract traffic to your blog ! but they don’t always come to mind when creating materials for your posts.
It is important to note that different businesses have different needs! and the content they create plays a very important role when it comes to generating leads and creating opportunities for your business.
For example! a startup with an innovative purpose needs to get leads early in the buying process and nurture them with relevant content until they are ready to close the deal.
On the other hand! an e-commerce site has contact with potential buyers long before the purchase journey begins.
These visitors are much more likely to buy! so they need a purchase incentive! not educational materials.
In today’s article! we’ll give you the 14 types of content every blog should have and help you create your editorial publishing calendar.
Are you ready? Join us!
Essential types of content for any blog
- Educational blog posts
Posts are the foundation of successful blogs.
If there is one thing that Inbound Marketing has taught us! it is that there is never too much valuable and relevant information.
For this reason! it has educational posts to attract traffic.
In fact! this type of content is excellent for positioning your business as an authority in the market ! as well as helping you get top spots in search engines! mainly on Google.
A great advantage of blog posts is that they are completely personalized and comprehensive. This makes it possible to cover any topic in the space of a blog! from How to use neurosales a short announcement about an event the company will be participating in to a long post about SEO! a description of a video or webinar.
As far as the ideal word count is concerned! there is no size limit
According to Hubspot research conducted in 2020! to generate leads! an article needs to be 2!500 words.
This is educational! interactive content that keeps your blog fresh! packed with new content! and getting more and more traffic.
- eBooks
If you are looking to attract more and more leads! this is the ideal format.
Ebooks can be as wordy as a blog post! or even less. However! they are extremely targeted and have the advantage of being very useful for increasing your email address base.
In 2012! the average word count for a successful blog post was 600 words. Over time! this number has increased so that today! e-books need to be long.
That is ! an ebook should be at least twice the length of an average blog post.
These contents are presented in different formats! generally through a PDF that can be downloaded by clicking on a link.
We must emphasize that these are virtual books! therefore! we must divide them into chapters to explore the central theme more deeply.
So! we can say that design is the clearest difference between an e-book and a blog post .
Digital books need to be rich in images! graphics! colors and formatting. This is the foundation of e-books that need to be read!
You may also be interested in the following content:
Learn how to edit PDF online in different ways
The Ultimate Guide to Content Creation for B2B Companies
3. White papers
White papers consist of a document format whose main objective gambler data is to delve deeper into a specific problem ! showing its causes! concepts and mainly its solution.
In this way! we consider it as a relatively more complex material.
It’s important that your customers and readers have been in contact rick middaugh vice president of information technology with your business for a certain period of time and faced some common problems within their market.
When we talk about a particular problem
that our readers also face! the probability of converting them into leads and even new customers is much more significant.
This is one of the reasons why white papers have become such a powerful tool for lead generation. In fact! in some markets! they surpass e-books in efficiency and relevance!
To create good content! you need to fully understand