Federico Cosentino
Federico Cosentino
Business Manager at Doppler Relay and Hootsuite Brand Ambassador. Transactional Email expert and basketball and world travel lover.
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How to generate income with transactional email
Transactional Emails are ideal for building loyalty among your contacts with personalized attention, but they are also a great opportunity to include marketing actions . Read more!
Do you know what Transactional Email is? You’ve probably heard about it lately. It has to do with those Emails that are automatically triggered based on user actions and that can include attachments.
But is that all? No! If you’ve read that Transactional Email is only useful for notifying your customers, pay close attention to what we have to tell you, because your competition may already be getting all the benefits of this tool and you’re missing out.
If you really want to make the most of this new feature, discover in this post how to maximize your income with Transactional Email , including super attractive Marketing actions in your pieces. Go ahead!
What is Transactional Email and what are its benefits?
Let’s take it one step at a time. Transactional Email is a tool that is growing and gaining strength in recent times and you may not yet know exactly what it is used for.
What you may have read is that it is becoming an essential ally for Email Marketing , that its Open Rates reach up to 100% and, that if you choose the right tool, your Deliverability Rate should not be below 95% .
But what is the reason for this impressive performance? In principle, it has to do with the fact that these are pieces that the Subscriber is always waiting for , and even with some anxiety most of the time.
Now, what is the smartest way to do it to get the most out of it? The mo uk data st important thing is to keep in mind that the Email must provide value to the Subscriber and not betray their expectations .
He is expecting a notification, a confirmation, an order nu fiverr to buy gigs mber, etc. So, that needs to be very clear and take priority in your content.
Do you know the 80/20 rule? That’s the key to success! You should only dedicate 20% of your piece’s content to your marketing message and it should be a truly customized offer or promotion for the client.
Do you want to know how the greatest exponents do it? Don’t miss these 5 exemplary posts!