More and more users are looking for new, interactive and informative content.
Videos are often excellent formats to meet new market demands —we will talk about this topic below— and one of the most interesting ways to generate leads and share knowledge through webinars .
Because they are real-time video chats, it is possible to bring together people interested in a topic to share their experiences and knowledge.
Webinars are therefore presented by a specialist who gives a kind of informative talk in real time on a specific subject.
After the talk is over, the content
is made available for consultation, thus allowing other users to access the webinar.
5. Videos
If you want to stand out from the competition and get in on one self employed data of the hottest trends in content formats, you need to deepen your knowledge about videos .
Indeed, videos are very good tools due to their interactivity, educational potential and because they attract the attention of their users .
Its applications are also very extensive
As for short videos, between 60 and 90 seconds, they are great because they allow you to share a lot of information, even more than a blog post that takes the same amount of time to read.
With a built-up audience, it’s possible to create longer videos for followers. This content will help them solve a specific problem or gain insights for their business.
An interesting feature is that you can combine videos with other content .
If you have a post that drives a lot of traffic to your blog and ranks highly in search results, create a video on that same topic and embed it in your post.
In addition to ranking for the keyword with the most content (Google will show videos related to your search first), your post will become even more complete.
If you want to make the wise decision to invest in videos, we recommend you read our article on interactive videos .
6. Lists
Lists are great because they show exactly what content you’ll learn . For example, in a post titled “7 Social Media Tools,” guess what you’ll find? Exactly the 7 most interesting tech solutions to implement on your social media!
That is, when you click, you know exactly what content will be covered How many post throughout the post.
One of the most interesting features of this format is that a list allows you to capture almost any topic as specific information, tips or interesting tools for a particular application.
Use lists to organize everything and attract more visitors!
7. Infographics
It’s a great idea to combine written content with images!
And infographics summarise this in the best possible way.
In essence, their relevance lies in the fact that they are shared, viewed, and loved by more people compared to traditional blog posts.
It is a valuable way to present content to the world in an interactive dynamic and with a powerful and attractive visual .
Ideally, infographics should be designed by a professional, as good content requires specific knowledge of the area, so asking an “inexperienced friend” to help you with Photoshop can be a bad move.
So, for truly relevant content, do extensive research on the topic, gather data, reports, and any relevant content you can find along the way.
8. Reviews
If you think your users and buyers always know how to use the tools you show—and even the products you sell—you’re wrong!
Not everything is as simple as it seems
and it is very common for people to have doubts in practice.
The best way to help them is to create reviews about tools relevant to their market and even their own products.
Remember to be impartial when writing reviews by avoiding talking openly about the fantastic benefits of your products!
9. “How to”
Popular tutorials that show how to do something are extremely valuable to both the business and users and readers.
By showing how to use a tool or create something, you position yourself as an expert in the field and help your followers do the same, with quality.
The options are endless!
It is important to note that companies from various sectors can use this type of content to grow their business, including digital marketing companies and self-employed professionals.
Someone always has something relevant to teach and other people will always be willing to learn.
Try to create posts rich in images and details. If possible, create videos.
10. Case study
By the bottom of the funnel, readers want to know who your business helped grow.
Case studies are extremely important right now, after all, they provide details on how your business has helped its customers improve, increase revenue, and conquer a larger share of the market.
These studies allow you to explain more effectively and practically how your solution really helps people solve their problems.
When producing a success story, write it in a way that it does not only include Content Marketing strategies .
Create a story and naturally include the qualities and benefits of your business.
11. Interviews
In the market, we find a large number of companies that present very interesting solutions and excellent growth techniques.
Your audience is undoubtedly
interested in learning about the most successful professionals by rick middaugh vice president of information technology listening to their opinions and taking into account their experiences as well as their specific knowledge. This interest is much more intense when we talk about CEOs and CMOs.
In addition, we can take advantage of these opportunities to strengthen your business ties , expand your network of contacts and attract more traffic to your blog by conducting interviews.
With various formats, through interviews you can share ideas, insights and how recognized professionals in the market think about topics related to their business and your company.
After obtaining the data, it is recommended that you create a gambler data blog post, podcast or video to synthesize the information.
To structure a good interview, it is essential that you pay attention to the interviewee’s availability and reflect on the most relevant and useful content for your audience.
12. Research and studies
Data is an important asset for all organizations, but what is its relevance in the field of Digital Marketing?
If your marketing department avoids dealing with numbers, it’s time to evaluate whether this measure is really smart.
Research provides much more
than just numbers about the market or business. When you structure comprehensive research on a particular topic in your segment, your company automatically positions itself as an expert in its field .
After all, you’ve been trying to gain valuable and relevant information about the most interesting topics in your field of study, haven’t you?
This content will serve as a foundation for many companies, as well as providing the opportunity to approach other businesses that may yield important partnerships in the future.
In fact