As a result of this analysis we have come up with the idea of making multi-unit packs. We have a product that we sell in packs of 12 that we now also sell in packs of 50. Another that was sold as one unit is now also sold in a pack of 3. It also gave us the idea of creating a brochure to encourage cross-selling by showing different associated products from our catalogue.
Repeat buyers
I have already talked about this turkey whatsapp number data analysis in the past. You do not need any external tools for this, just review confirmed orders within your Amazon Seller Central account.
This analysis allows me to find out the following.
- Frequency with which a product generates recurring purchases.
- Average purchase at units per order level.
- Time between recurring purchases.
- Cross-selling between different products.
ROI and margin yesterday
I like to see daily sales, but that’s more for how to twitter for business: useful tips entertainment than anything else, to be honest. Once we have all the data in the tool, we have a view of the ROI and margin of all the products. By analyzing the products, we can quickly identify if there are any that are selling below the price required to obtain the desired profitability. In this way, possible losses do not accumulate over a long period of time and can be detected quickly.
Sales last seven days
At the level of sales over the last seven days, I can detect dating data trends. This gives me clues about products that suddenly start selling because they might be in the Buy Box, or about others that might stop selling. This allows us to react because, for example, we have to send more units of a product or we have to automate the sale of the product in order to compete with sellers who have started selling below our price, thus taking away the Buy Box from us.