Obviously, if the concep
t of Marketing 4.0 exists, it means that it is three generations old. Therefore, it is necessary and valuable to talk about how this methodology has evolved over time.
Marketing 1.0
In the first stage of Marketing according to Kotler, brands had little competition and consumers reduced their choice options.
Therefore, both companies and customers focused on products and their quality. This led to mass media such as radio, television and newspapers being the right choice to connect these two protagonists.
Marketing 2.0
When competitiveness began to be an obstacle for several nurse database brands and consumers demanded more from manufacturers, Marketing 2.0 was born.
In this methodology, companies focus on building a brand identity that could differentiate them from other market players.
Users were also able to become more demanding by finding more offers, so companies began to segment their audiences according to niche interests and needs.
Marketing 3.0
This was the first stage of Marketing that embraced the idea of the Internet as a means of connection between brands and consumers.
Instead of segmenting customers, organizations chose to focus their actions on personalizing products, services and experience.
A fact that led consumers to feel less like just another number in companies and more like human beings with their own needs, interests and stories.
Before continuing, take a look at these materials that may be of interest to you!
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Marketing 4.0
All of the above led to the generation of the fourth phase of Marketing, one in which the transformation is anchored in digitalization, social networks and collaboration.
However, unlike previous stages, Marketing 4.0 does not come to eliminate 3.0, in fact, what it seeks is to enhance the fact of thinking of customers as human beings but now, from a technological perspective.
Impact of Marketing 4.0 on companies
Given the undeniable and unstoppable evolution of markets, one thing is completely clear: all companies must adapt to the digital economy as soon as possible.
At this point you probably already have a blog, an e-commerce site or at least a social media profile where you interact with your potential customers and existing consumers, right?
Although in this blog we have always emphasized the importance of having digital channels and tools , they are only resources that on their own will not be capable of anything; the key is in the strategy that supports them.
What we mean is that beyond adapting new technologies that facilitate your processes, integrating the Marketing 4.0 philosophy has to do with understanding the relevance of the digital transformation that technology provides and how it is able to connect with customers.
All of this is only possible after abandoning old and traditional practices, just as Kotler’s book says, where Marketing 4.0 emerges as the axis in the transition from analog to digital.
If this is effectively understood and copied into your business culture and critical processes, your organization will be able to generate efficient strategies that produce results never before seen by your business.
How to put Marketing 4.0 into practice
At this point you should almost fully understand what Marketing 4.0 is and what it aims to achieve, right?
If we are right, now is the time to put it into practice; however, it is very common to see organizations getting lost in know-how .
For this reason, below we will give you some tips to develop a Marketing 4.0 methodology in your business.
Horizontal relationships
Hyperconnectivity allows for more horizontal relationships with less hierarchical structure, which raises a new question: how should your organization india data behave in the face of this?
Well, to create horizontal relationships with people, the best thing is to be a person. Therefore, you must assume an identity from your company that has values, principles and objectives; the best way to do this is through branding .
In order to be on equal terms with your consumers, you must be attentive to their needs, concerns and problems and, most importantly, try to help solve them.
Horizontal relationships also have to do with the way you interact with your competitors.
Now, knowing the difficulty of breaking with competitiveness, it is important to recognize that making the customer win is more profitable; which is the principle of co-marketing .
Understanding that you are not in control
With the advent of blogs and social media, everyone on the Internet has their own voice, making it harder for brands to influence market thinking.
Therefore, brands that adopt Marketing 4.0 must understand learn how to get real and organic followers on instagram that they no longer have power over your image, since consumers are the ones who shape it.
In that sense, you must learn to deal with chaos and bad customer reviews. I understand that your business is run by people and to err is human.
Integrate online and offline marketing
Kotler argues that in Marketing 4.0, online and offline strategies have to work as a whole, given that consumers value their digital experience but have not yet abandoned physical resources when it comes to purchasing and consuming.
Your brand must create complete experiences so that each user can go from the digital world to the real world and that this favors its results.
The omnichannel methodology is a perfect
Example of how this can work, since if the customer wants to start their contact through social networks and end up buying in the physical store, they can do so without any problem!
Don’t forget that Marketing 4.0 is about immersing your business’s actions in digital environments, but without forgetting what works and gives results from the previous stages.
Speaking of which, do you know what Marketing 3.0 means and how to merge it with 4.0? In this post we explain everything!
Reading time: 5 minutes
Do you have a mobile SEO strategy for your business? If you don’t, you’re ignoring most of your potential buyers. That’s a big mistake.
Mobile devices have become increasingly important for generating leads and making sales. And Google is changing all of its algorithms, even for desktop search, to reflect this change.
That means that unless you put SEO practices in place, your site could be virtually invisible in search results.
To help you with this, we put together this guide to show you:
Mobile SEO: What is it?
How is mobile SEO different?
Honestly, why is it more important now than ever?
3 options to achieve mobile SEO that ranks well on Google
Keep going until the end
Google also supports mobile SEO websites as the number of mobile users is more than that of PC or laptop users.
What does it mean by mobile SEO friendly site?
We can summarize that a site is compatible with mobile SEO, when:
It charges properly on Android, iOS phones, like laptop or PC;
fast charging lightning;
presents content in a readable manner so that the reader does not have to resize or zoom the text;
provides ample space for easy touch navigation;
provides added value especially for mobile users;