The first step to start an Email Marketing strategy in your Hotel will be to obtain as many email addresses as possible from your current and potential guests. This will allow you to send them Email Campaigns with your upcoming promotions and offer them additional services.
Take advantage of the various promotional events in the Tourism Sector in which you participate to invite those interested to subscribe to your communications. In addition, you can plan a strategy to collect your guests’ emails at the time they check in at your Hotel.
Doppler Tips : Add a Subscription Form to your website or blog updated 2024 mobile phone number data o that visitors who wish to receive information about your promotions or your communications in general can do so. At this point, it is important to make a value proposition . A so that people are motivated to subscribe to your comm . A unications for some benefit you can give them in exchange: discounts, coupons, raffles, and anything else you can think of!
2. Personalize the message
Take advantage of the information that each of your Subscribers has entered into the Subscription . Forms to build an emotional bond with them, adding to your message some additional data that has been provided to you.
For example, if you know you h . A ave a group of Subscribers who own pets, you c .A an send them a Campaign saying something like: “Bring your A pet on vacation!” You’ll be surprised how a more human message gets better results .
Doppler Tips : Create Email Marketing campaigns with offers tailored to the profile and interests of each target. Remember that segmenting your Contact Lists exponentially increases the ROI of your Campaigns!
Make the Content Viral
What if you added the spontaneity and virality of Social Media to the . A personalization, mass vietnam data appeal and economy of Email Marketing ? Invite your Subscribers to share your promotions with their contacts on Social Networks and maximize the visibility of your message.
Doppler Tips : Doppler’s Social Campaign allows you to integrate your find and get in touch mailings with Social Networks. What are you waiting for to make your message go viral?
5. Build strategic alliances
companies that provide these products and services to obtain exclusive discounts and benefits.