With this practice, it is possible to respond to dissatisfi customers and offer a better experience in future purchases, demonstrating transparency and commitment, in addition to getting to know the public better and understanding the points to be develop in your brand’s purchasing journey.You’ve already seen that there are many possibilities for two-way communication within your digital marketing strategy. So don’t worry, we’ve put together some first steps for you to decide where to start using this resource!
See below 3 tips for drawing
the connection between two-way communication and your marketing strategy:
start dialogues in your cambodia email list posts, ask questions that cannot be answer with a simple “yes” or “no”, so you can get more details about your audience and make the interaction richer;
Don’t delete negative comments. Use the opportunity to respond helpfully and demonstrate trust, developing a relationship with the brand and creating new purchase possibilities in the future (an apology, personaliz service and a discount coupon make a great combo);
encourage the public to give opinions and show that you have taken them into consideration by responding and incorporating them into future content;
In addition to being great for developing relationships
With your audience, two-way communication also allows you to better understand your customers and the areas for improvement in their purchasing journey.
Within digital marketin afb directory strategies, two-way communication also encourages engagement and makes the brand more human by opening up to dialogue.
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Evergreen content: find out what it is, how to develop it and what the benefits are
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