If trends pointed to disuse. The current scenario shows that email marketing remains one of the channels preferred by consumers. A survey of 2,166 respondents identified that email is the second most used channel to receive promotions. A preference of 42%, only behind Instagram, which has a 59%.
When asked about the most commonly
Used channel to contact a company after a purchase. Email again comes in second place, used by 58% of respondents, just after WhatsApp, with a preference of 63% of participants.
The survey was published in April in the CX Trends 2023 yearbook. Which brings together colombia phone number resource key data on consumer experience. Analysis by experts in the field. In its eighth edition, the report is produced by Octadesk in collaboration with Opinion Box, with the support of E-goi Digital Solutions.
According to Ernesto Ferreira
Head of Global Sales at E-goi Digital Solutions. Therefore, are several benefits that justify the preference and relevance of email in communication strategies. “This channel ai and machine learning: the 5 advantages does not depend on algorithms or the availability of third parties. Which guarantees companies total control of communication, integrated into their data strategy. From the consumer’s perspective, messages are received and opened through any device, exactly when they want, with an opt-out option, unlike other media,” he says.
Mentioned in the report as a customer experience specialist
Ferreira also highlights the importance of cross-referencing data to send extremely relevant and personalized communications. “Companies are adopting dating data new technologies for this purpose, such as the Customer Data Platform , which integrates all the data. Associated with Machine Learning models, that calculate which product or service should be presented to each customer. In this way, brands can establish a truly one-to-one relationship with consumers.”
According to the expert, sending hyper-personalized messages contributes to increasing customer engagement. Which is reflected in an increase of up to 40% in sales.