If you’ve heard about blogging and are interested in learning more, this post will help you understand what it’s all about and why it’s important. You’ll also learn how to create and maintain a blog . Discover why your business needs one.
What is a blog?
A blog originates from the circulation that newspapers used to have, with articles recounting a personal experience or opinion on a specific topic.
If we look at its semantics, we can see that it comes from the English term “weblog, ” which refers to a space that functions as a log within a website.
In short, a blog is the space dedicated to sharing your content marketing strategy , which is of great importance to your company’s digital presence .
The importance of creating a blog for a company or brand
You may be wondering what you’ll gain from creating a blog and why simply having a website isn’t enough to attract visitors to your business. Well, below are some benefits that will demonstrate the importance of a blog for your business :
Generate traffic to your website
Websites with a dedicated blog receive up to 55% more visitors ; but how? Each post on your blog is a chance for people searching for information on that topic to find you and therefore want to learn more about your business.
Boost SEO positioning in search engines
When we talk about this positioning, we’re referring to appearing on that coveted first page of Google , and this is undoubtedly very important for your company’s digital authority. Isn’t it?
If you want to get there without investing in paid media, the solution is to start enriching your website with valuable content for your visitors, as well as optimizing it .
It gives your company authority within its segment
Regardless of the segment you work in, you’ll always have references such as competitors or business models.
Blogging is an important part of middle east mobile number list your digital marketing and inbound marketing strategy, as it helps present you as an authority on the topic to your audience , which is also a good way to attract visitors to your website.
Zero investment and great return potential
It’s free to create; and if you think you need to know programming to get started, you don’t. All you need is dedication and following the tutorials on the various platforms that teach you step-by-step how to create it.
Learn more about the Blog Manual: Everything You Need to Know and Do. Over
time, and by maintaining the quality of your articles, you’ll understand how, little by little, it helps you improve your Google rankings and attract visitors.
Educate and interact with your audience
Every article you publish is an opportunity to teach your audience something related to your company. You don’t necessarily have to talk about your product or service; you can relate it to a common problem people face and offer solutions. This way, your content will educate your audience about something they’ll see as a reference.
The comments or messages your understand what business internationalization is visitors leave are very important, as they’ll know what kind of reactions you’re generating and thus improve your content.
Attracting leads for your company
Another benefit of creating a blog is the number of people who will visit your website or connect with your sales team through it. Always include calls to action
on your blog ; these can be pop-ups that invite people to take a specific action, whether it’s reading another related article, downloading a valuable resource, or contacting your company.
Basic tips for creating a blog
If you’re convinced of the importance of a blog for your business and want to know how to get started, here are three basic aspects you should consider when creating a blog for your business.
Platform
If you want to explore, pay nothing, and see how your first experiences go, you can start with free platforms. You’ll then discover if the features of a paid platform make sense for your company’s digital marketing strategy . Here are a few we recommend:
WordPress
Known as the global giant of web content platforms, WordPress began in 2003 as a blogging site, later expanding its functionality to include website creation. It boasts over 53 million blogs published each month and offers a free version to get you started.
Domains
The domain is one of the most important parts of a blog, whether it’s for a personal or business blog. You’ll want to think of a name that represents your brand, and you don’t want someone else to steal it.
One point to consider here is that if it’s your business, you should avoid having your blog with the URL: mycompany.blogspot.com or mybusiness.wordpress.com.
Why do domains end up like this? Generally, it’s the free versions that end up like this.
Web Hosting
All of this information that your singapore data website will store must be available 24/7. This will ensure that your content marketing strategy reaches those interested in your product or service anytime, anywhere.
When choosing a hosting service, it’s important to know that free versions may be good at first; however, later, they may not be enough for your needs .
It’s very common to be offered discounts for increased storage capacity and time; so analyze your budget and the length of time you plan to use this hosting service.
And don’t forget, customer support is essential in this regard; above all, it should be in your language and provide a quality service like HostGator.
How to keep a blog active?
After creating a blog, you may be wondering: What now?
You should know that this task requires effort and dedication to yield results, whether from you or the person you’re going to involve in this work. To do this, you can define content production strategies. Here’s an idea of what they entail:
- What do you want to achieve with your blog?
As I mentioned before, a blog has several benefits; you’ll probably lean toward one, so define what you want to achieve . It could be educating your audience, attracting more leads, creating a space for discussion about your product or service, etc.
- Define a buyer persona:
All the information you’ll post on your blog should be directed at one or more buyer personas . This is a personification, within your target audience, of someone you consider your ideal customer; someone who will ultimately purchase your product or service repeatedly and will likely promote your brand.
If you don’t know how to create one, here is this fantastic tool .
- Plan your content:
In this section, it’s very important to think about how you’ll convert your visitors into leads, and they in turn into customers.
Content example
To give you an idea of how a blog can help you with this marketing strategy , let’s assume you own a bike shop called CICLO, and you’ve decided to include a blog on your website.
To attract visitors, you’ve published an article on your blog that talks about the importance of physical activity for young people. If you notice, we don’t mention CICLO or the product it sells at any point; this is precisely because the goal is to attract visitors.