Going global is such a big task that we constantly associate it with companies with big financial muscles and lots of processes in between.
And despite their complexity, there are still companies that insist on being global or that are even born that way.
Likewise, there are thousands of materials out there to learn about the internationalization and globalization of companies, but most of them address issues of export, import and other costly strategies that do not always fit the reality of business, especially digital ones.
Is this your case? Because it was mine.
Fortunately, in recent decades, the Internet has turned academia on its head and has led professionals in the field to reinvent internationalization techniques.
It is true that since its origin, the Internet switzerland phone number list has been understood as a naturally global medium, thanks to its ability to remove geographical barriers, redefine trade rules, streamline intercultural knowledge processes, among others.
These characteristics have allowed internationalization to be cheaper and with less investment risk, compared to other traditional models.
Although it is clear that not everything
that glitters is gold. And the facilities that the Internet offers us in global markets cannot bias us or make us underestimate the new complexities that are addigital marketingFV
ded to strategies, which are more related to human interactions.
Today, being digitally global is no longer a differentiator, but a necessity for today’s markets in order to stand out and be successful. Since the 2000s, companies such as Google have emerged that have had a very clear international idea.
Google, specifically, has become one of the main entities responsible for establishing the dynamics of commercial, cultural, political and economic exchange in the West, and, in order to have access to the world’s information, we must follow its rules and its foundations of SEO, User Experience and Core Web Vitals .
In the end, this means that in order to dominate global markets, the first step is to dominate Google . And this is exactly what I How to Prepare Your Online Store for the Christmas Season will tell you about below, using my experience in the matter, with the example of Rock Content, the Rock Content company of which I am a part.
You will see the 4 lessons we have learned during 8 years in the digital and international market, which have allowed us to generate an impact on more than 7 million people per month in more than 3 different markets and a constant quarterly growth of 30% in the United States.
Lesson 1: Generate valuable content according to market needs
Rock Content is an American Digital Marketing company founded in 2013, which has since implemented internationalization strategies. Its first international action was to import the term: Content Marketing to Brazil ; the country where it began its greatest efforts.
Although the term had already been implemented in the United States many years before, it was we, as a company, who began to popularize the term not only in Brazil, but also in the rest of Latin America.
We set out to educate the market more directly and in their language on topics such as SEO, Content Marketing and Content Experiences.
There is a golden rule in Marketing and we knew how to take advantage of it: To be successful in a market, it will always be necessary to:
- know the audience well,
- understand their problems and desires regarding an issue,
- to be able to offer you valuable and appropriate content.
As a result, companies gain strength, relevance and authority , whether in the local or international market.
This is how we have completed 8 years of feeding vioffer the Brazilian market with our imported Digital Marketing techniques. Not to mention that today we have a large group of SEO experts for both content and the technological improvements required for our digital channels.
Lesson 2: Google doesn’t work by language, but by country
This is where I enter more directly into the story.
I joined Rock Content in 2015 as one of the first imported collaborators , from Colombia to Brazil, with the purpose of beginning a rigorous internationalization of our methods towards Mexico.
That’s where we made our first mistake: thinking that one language was enough to enter another country.
That’s right, the mistake was also mine when accepting, as a Colombian, the challenge of using my native Spanish to enter Mexico .
I was much younger and naive and perhaps until then I was not very clear about the cultural, political and economic differences that would be reflected in