If you are new to this digital universe, are starting your digital marketing business or already have one but still don’t apply strategies to reach more customers online, this article is for you.
Learn about the main strategies, the importance of digital marketing for small businesses and how to have strong marketing, regardless of the size of your business.
What is digital marketing for small businesses?
Digital marketing is increasingly consolidating itself as the marketing of today, which is where the consumer and customer are.
This means that before there was a distinction between traditional and digital marketing, but today it is more difficult to separate, as people are increasingly digital.
When we talk about digital marketing for small businesses, we are talking recent mobile phone number data about looking at and adapting strategies according to the uniqueness of this company profile.
You will agree with me that your needs are very different from those of a multinational, for example, as is the ability to direct efforts and investment in marketing.
Large companies invest millions in marketing and branding. Therefore, we should always look at the stage we are at and not compare ourselves or try to apply strategies that do not make sense for our business model, just because that company did it (are the revenues, profits, etc. the same as yours?).
Think about this every time you apply digital marketing strategies .
Many ways to do marketing
As in any field, there are many ways to get the results you expect.
Here are some:
Inbound Marketing
Inbound marketing focuses on attracting, converting and delighting customers using digital resources. The driving force behind this idea is content, which helps customers learn more about your business until they decide to make a purchase. It uses marketing automation and CRM (Customer Relationship Management).
Content Marketing
Have you ever noticed that for some types of businesses it makes a lot of sense to produce more start to feel uncomfortable with content than for others? But, in any case, content production is unanimous among marketing professionals.
It is through valuable content delivered at the right time, to those who are looking for it, that your business gains visibility and can be considered as an option for your prospect.
Launching products and services
The launch of products and services has always existed. However, recently it has taken on a more fax database aggressive form, in the sense of achieving high revenue in a short period of intense work.
This method can be used by both product and service businesses. The scarcity generated means that more can be sold in less time.
Ads and sponsored links
To boost your business and accelerate results, you can use ads on Facebook Ads, Google Ads and other platforms, such as Waze.
You can set a budget to run campaigns to be found both in Google searches and on social media.
Social media
Social media is an important part of promoting and positioning your products and services. It is through social media that you can attract the attention of people who align with your values, make sales and maintain relationships with potential customers.
E-commerce and paid traffic
E-commerce is a strategy for scaling a business, which can go beyond territorial limits.
Generally, having an online store goes hand in hand with a strong paid traffic strategy, that is, sending visitors and buyers through mass advertisements.
Outbound marketing
This method would be the most traditional way of attracting people and, unlike inbound, it is more difficult to measure results and more expensive. However, it is still very useful for many businesses.
How important is it for small businesses?
You’ve seen that there are many possibilities. But will a small business need to apply all of these strategies?
It is impossible to compete with million-dollar investments from large companies in paid media, but it is possible for you to fulfill your purpose as a business with your own style and values.
Therefore, adapting the main marketing strategies to your format and objectives is very important.
Digital marketing can start in your company without a large team or many resources. But to get results, you need to take your marketing seriously and consider it an investment, just like an accountant, a website domain, graphic resources, rental services, etc.
Advantages of Digital Marketing for Small Businesses
Cheaper than “traditional marketing”
Traditional marketing (or outbound marketing) invests in billboards, television commercials, among others, and is very expensive for small businesses. However, being digital is still infinitely cheaper.
You don’t need to have a lot of resources
To get started, you don’t need a lot of financial or human resources. But it is essential to have a strategy, so as not to waste time and money on things that don’t bring results.
Focusing on the essentials, and not just on appearance, is essential to success in this area.