Now that you have a map of the terrain, you need to decide where you want to go. Goals are your compass on this journey. Use the SMART approach: Specific, Measurable, Attainable, Realistic and Time-bound. Don’t just say “I want more customers.” Better to say “I want to increase online sales by 20% in the next 6 months.”
Remember that your goals need to align with your company’s mission. If your mission is to make technology accessible to everyone, your goals should reflect that.
Creating the content plan
This is where things get serious! It’s time whatsapp blasting to decide what to say and how to say it on each channel.
Think about different types of content for each platform . On Instagram you might use beautiful photos and short videos, on LinkedIn longer, more professional articles, on your blog detailed and informative posts.
Create an editorial calendar : It’s like a workout plan, it helps you stay consistent and organized.
Remember to tailor your message to each channel. You can’t use the same tone on LinkedIn and TikTok, right?
Channel Integration
Now comes the fun part: getting all these channels to work together like a well-conducted orchestra.
Your message should be consistent throughout . If you talk about sustainability on Instagram, your website and emails should reflect that limiting factors of semantic search theme as well. Create a seamless user experience. If someone sees a post from you on Facebook, they should be able to easily continue the interaction on your website or via email.
Use social media automation and management tools to make your life easier. It’s like having an assistant that helps you manage everything.
Channel identification
Ok, now that you know who you are talking to, you need to decide where to talk to them. There are many channels, like a buffet: social media, email marketing, SEO, SEM, content marketing, influencer marketing … the list is long!
Each channel has its pros and cons . Social media is great for building engagement, but it can be distracting. Email marketing is direct and effective, but it can lead to spam. SEO is great for the long term, but it requires patience.
The key is to choose the right channels for your target audience. If you sell beauty products to a young audience, Instagram and TikTok might be perfect. If you offer B2B services, LinkedIn and email marketing might be better.
Start by identifying different groups of people who might be interested in your product or service. Maybe you have a fitness app: you might canada data target both young sports enthusiasts and middle-aged people who want to get in shape.
Then, try to understand how these groups prefer to communicate . Young people might be more on TikTok and Instagram, while older people might prefer Facebook or email.
Use all the data you have available: age, gender, interests, online behaviors. They are like the ingredients of a recipe: the more you have, the more the dish will be appreciated.