Chimwe chikamu chakakosha kugadzirisa. Gadzira yako Peji zvigadzirwa zvauri kuzotengesa. Uku hakusi kungosarudza chigadzirwa uye ‘kuchidonhedza’ paFacebook. Asi zvipe kutenderera, tsvaga zvakanakira uye uzvikoshese , shandisa makona ekhamera anoifarira zvakanyanya, shandisa ruvara kana hunyanzvi hunoenderana nekuita kuti iwedzere kutaridzika.
Asi zvakare zvienderane kune vamwe vechikamu chayo kana kutsanangurwa uye tarisa icho chinhu icho chigadzirwa chine chinoita kuti ive yakasarudzika uye yakakosha kune yako mutengi persona.
Gadzirisa zvigadzirwa zvako
Ese mapeji eFacebook anouya akasanganisirwa nechikamu che’Shop’ paunogona kuratidza zvigadzirwa zvako kuti utengese. Chaizvoizvo, chitoro tenga bulk sms service ichi chakafanana nediki ecommerce asi mukati meFacebook iyo inogona zvakare kuisirwa Instagram.
Pakati pezvakanakira, yakanakira marudzi ese emakambani uye activation yayo ndeyemahara. Iyi tende inogona kugadzirwa maererano nechitarisiko uye mabasa . Inogona kusimbiswa sechiteshi chekutengesa kana kushandiswa sechipo chekukwezva traffic.
Chinhu chakanaka nezve iyi ‘Chitoro’ sarudzo ndechekuti mushandisi anopinda anongoona zvigadzirwa zvako, kusiyana nekushambadzira paFacebook, kwaunokwikwidza nemamwe mabhureki. Iwe unogona kurodha yako hesera, kugadzirisa zvigadzirwa, kumhanyisa zvigadzirwa zvitsva mishandirapamwe, nezvimwe.
Gadzira funnel yekutengesa
Iyi ndiyo imwe yemafungiro ane fashoni munyika yekushambadzira kwedhijitari nhasi, kunyangwe muchokwadi pfungwa seyakadaro yavepo kwemakore mazhinji.
Iri izano rekutengesa umo, nekutarisa japan data mutengi mukati mekutenga kwese, mutengesi anenge aine chinangwa chikuru chekunyengetedza mutengi kutenga chigadzirwa uye kuva akavimbika kune brand. Kutanga nechikamu pamusoro pepeji seo cheruzivo kana chiratidzo chekuzivikanwa (kuziva) uye kupera mukutenga uye chikamu chekuvimbika kwevatengi.
Kuti uzive zano iri zvishoma zvirinani, iwe unofanirwa kuziva zvaro 4 nhanho, saka iwe unogona kupedzisa kuti zvinokubatsira sei iwe kugadzira yako yekutengesa funnel paFacebook.
Zvizivise iwe, Kuziva
Yekutanga, kuziva, inosanganisira kuzivisa vateereri vakatarisana nezvekuvapo kwechiratidzo chako , uye nei vachifanira kuve vatengi vayo. Nzira inoshanda kwazvo yekuita izvi kuburikidza neruzivo rwemhando kana mushandirapamwe wekuparidzira paFacebook Ads.
Kufunga kana “kufunga”
Danho rechipiri kana nhanho yekufunga kana “kufunga” inosanganisira kugutsikana nevateereri vako , -iyo inotoziva nezvemhando yako-, kuti iwe ndiwe wekutanga wavanofanira kufunga nezvawo kana uchida kupedzisa kutenga zvigadzirwa kana masevhisi aunotengesa . Trafiki, kutumira mameseji kana mishandirapamwe yekudyidzana inogona kuve inonakidza sarudzo.
Kutenga chiito
Nhanho yechitatu inosanganisira kukurudzira vatengi vako kutora danho rekupedzisira uye kutora danho mukutenga . Kune izvi zvinokurudzirwa kupa zvinopihwa, zvidzikiso, zvakakosha kukwidziridzwa, nezvimwe. paFacebook nechinangwa chekushandura, kutengeswa kwekatalogi, traffic kune bhizinesi kana chizvarwa chevangangove vatengi.
Vaka kuvimbika kwevatengi
Chikamu chechina, kana chikamu chekuvimbika, chinosanganisira kuita kuti mutengi wako akutore iwe munhoroondo yekutenga mune ramangwana, kuitira kuti vanyatso sarudza brand yako vasingafunge nezvazvo pamusoro pezvimwe. Kuti uite izvi, unogona kushandisa sosi yezvipo zvakasarudzika uye zvidzikiso kune vatengi venguva dzose kuburikidza nekutengesa nekutengesa paFacebook.
Zvinoita here kutengesa pasina kubhadhara?
Mhinduro chaiyo kumubvunzo uyu ndeyehungu hongu, unogona kutengesa paFacebook pasina kubhadhara . Iwe unogona kuzviita nekuda kweiyo organic zvinyorwa zve Facebook peji kana Fan Peji. Kana iwe ukawana vateereri vakazvipira uye vakazvipira nepeji rako, ivo vanozokwanisa kugovera zvaunotumira, kutaura vanhu vasingazive brand yako uye vanokuita kuti uenderere mberi mukuonekwa.
Kunyangwe zviri pachena, kusvika uye mhedzisiro iwe yauchawana organically ichave yakaderera pane kana iwe ukaisanganisa neyakabhadharwa zano. Sezvatave tichitaura mune ino positi, nzira yakanaka yekutengesa paFacebook ndeyekubatanidza yakakwana organic manejimendi yesocial network nemakampeni ekushambadzira