Conversion funnel: know its stages, how it is

This Digital Marketing practice helps you guide your actions efficiently towards the results you expect to obtain.

In this article, we tell you everything you need to armenia phone number list  know about the conversion funnel, how to create it, the best strategies you can use at each stage of the funnel, and we show you the difference with the digital sales funnel. Join us!

What is the conversion funnel?

The conversion funnel, also known as the conversion funnel, is a methodology used in digital marketing to try to determine the steps a user has to follow to achieve a goal.

This objective, i.e. conversion , can be, for example, downloading relevant material or registering for the next webinar.

The conversion funnel will help you identify the flow of users who access your platform and progress until they achieve the determined objective, so that the process of generating business opportunities can be increasingly optimized .

What is the difference between a conversion funnel and a sales funnel?

Despite the great similarity, the conversion funnel is not the same as the sales funnel , although in many cases it is common to use them as synonyms.

When we talk about a funnel or conversion funnel, we are referring to an objective that is not necessarily a purchase, but rather just an action.

The sales funnel includes the path a user follows from their initial contact until the purchase is made .

On the other hand, the conversion funnel includes the user’s path from their first contact to the conversion, that is, the objective proposed by your business , which can be any action within your website or blog.

As you can see, they are two similar concepts. The curate christmas content for your audience difference between the conversion funnel and the sales funnel is that in the first the objective is not the sale itself, while in the second it is.

Why should we use a conversion funnel?

Basically, a conversion funnel helps you direct your actions on your website or blog towards the results you are looking for. It allows you to make a plan so that you can achieve more and more conversions.

Check out some of the most important reasons:

• You simplify the user’s path to conversion,  vioffer which means you optimize your work to achieve faster results;
• Your blog or website will be built to generate conversions . All your actions will have the goal of conversion in mind;
• You focus on users who are most likely to convert, offering a more personalized experience ;
• you understand your users better and can use the data generated to further optimize your future actions;
• You get better results from your investments because you have a goal in mind.

What are the stages of the conversion funnel?

The stages of the conversion funnel are not very different from those of the sales funnel, only the objective varies.

Discover them!

TOFU

Known by its acronym in English: Top of the funnel , the top of the funnel is the first contact users have with your website or blog . At this stage, the main objective is to capture the reader’s attention so they can begin their path to conversion.

MOFU

MOFU stands for Middle of the funnel . This stage is also known as the middle of the funnel and consists of delivering content to the reader to direct them towards conversion.

This type of content is usually more in-depth and clarifies the reader’s doubts in more detail, even offering some alternatives that can help solve a problem.

BOFU

The last stage of the conversion funnel is the BOFU or Bottom of the funnel . Here the content must promote the conversion, with a CTA that promotes the action we are looking for.

However, efforts should not be focused on the CTA ; all content should prepare the reader to perform the action we are looking for , that is, conversion.

Throughout the text you must guide them along the path towards the solution, which is the objective you wish to achieve, so that when they find the conversion opportunity, they do so without thinking twice.

How to create an effective conversion funnel in 3 steps?

Here are 3 tips to help you create a truly productive conversion funnel:

1. Identify the objective

The first step in creating a conversion funnel is to clearly identify what objective you want to achieve . It may seem obvious, but when this is not clearly defined from the beginning, as you progress you can lose focus, contaminate your main objectives with other secondary ones and make the process somewhat confusing.

So, specify what conversion you want to achieve . It could be that the user subscribes to your website, downloads a rich material, subscribes to an event, shares your website, etc.

If you have more than one objective, you need to create several conversion funnels. One for each goal you want to achieve.