Here are a few real-life examples of why micro-moment marketing works: Nestlé Waters Nestlé has been around for years, but started to see a change in how people searched. One may not think that people search that often for water, which can make digital marketing more difficult for a company like Nestlé when it comes to reaching and converting customers. That’s why Nestlé began connecting with consumers online in the same way they reached shoppers in-store.
Once Domino’s understood that was an issue
In response, Nestlé started to see a dramatic change canada telegram data in their marketing experience and results. In fact, their customer acquisition costs dropped by more than 30 percent. Domino’s The food industry has changed dramatically over the past five years. With online ordering becoming popular among consumers, brands have started to see a slow dip in their sales due to it taking a hefty number of steps to complete an online order.they revamped their website.
The car industry has seen a massive
Now, it only took customers a few steps to order, compared to the more than 25 steps beforehand. The company’s conversion rates rose substantially. Their online orders as a whole increased too, now making up more than 60 percent of Domino’s total orders. Now that’s an excellent restaurant marketing example! Hyundai shift in how people buy a vehicle. People are research-oriented now, especially when it comes to car dealerships — that why it’s critical to get in front of the user at that first step.
They now offered test drives at not only dealerships
Even though most car purchases happen at the actual dealership, the journey starts online. As soon as Hyundai noticed this shift, they changed the way they connected with their customers. but also at a user’s home, office, or hangout spot. Hyundai also required dealerships to display vehicle prices without any incentives or dealer discounts, making it easy for users to discover the actual cost of a vehicle.
Want to try micro-moment marketing?
For Hyundai, the revamped shopping experience to resolve deindex due to robot was a massive success. Understanding what your consumers want is the number one way to continue your success. Micro-moment marketing is a trusted way to improve the customer’s journey and brand awareness, as well as increase your company’s revenue and accelerate its growth. That’s why it’s a must-use strategy. If you want to learn more about micro-moment marketing, get the latest updates by joining our exclusive newsletter.
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