Clothing brand one of the advertisements contained some elements that were considered to be racist . Which quickly aroused public anger and boycotts and eventually forced the brand to publicly apologize . And withdraw the advertisement this incident not only damaged the brands reputation but also caused . Huge economic losses and its market performance in china declined sharply should product managers choose . To work on the bend in recent years after the internet has experienced a boom . In spending money to do market development it has become increasingly aware that it is .
Not Enough to Rely Solely on the
Not enough to rely solely on the cend and the shortcomings of the bend need . To be made up as soon as possible so should product managers saudi arabia email list choose to transform . Into the bend view details secondly modern consumers pay more and more attention to the . Sincerity and transparency of brands when brands try to gain attention by creating controversy such . Behavior can easily be seen as dishonest or opportunistic thereby reducing consumer trust in particular . When brands conduct marketing in foreign countries they should take into account the differences in .
Humanities Customs and Morals of Different Countries
Humanities customs and morals of different countries and give enough respect to the target audience . To win the trust of consumers for example a wellknown fast food brand once launched . A special hamburger to celebrate a festival but aida s in this case because it did not take into account . The sensitivity of the festival in the local culture it triggered largescale protests although the . Brand quickly withdrew the product and apologized the incident had seriously damaged consumer trust moreover . The direction of public opinion on social media is very unpredictable even if the initial .
Goal is Positive Publicity Once the Topic
Goal is positive publicity once the topic becomes controversial it may quickly get out of . Control for example a cosmetics brand released an advertisement cell p data trying to attract attention by teasing . Womens appearance but this advertisement quickly aroused strong disgust among female consumers and eventually the . Brand had to urgently withdraw the advertisement and publicly apologize this uncontrollable public opinion makes . Brands face great uncertainty when using opposing topics and it is even likely to attract . Public opinion from the perspective of ethics and social responsibility using opposing topics for marketing .