Leveraging Big Data from Digital
As long as big data is properly manag , it is possible to understand the habits of consumers and competitors and implement target marketing strategies. However, many companies do not have the channels to obtain or fail to make good use of big data, and ultimately have data but lack analysis.
Digital Audit can effectively analyze
massive amounts of network data for enterprises, gradually transform any small information into big data, and then carefully search for data that has commercial value to the enterprise.
However, it is difficult to distinguish true from false information, and it is updat every minute and every second. How can digital auditing systematically separate the information from various platforms into data? And how can it turn data into opportunities?
Some digital marketing companies
divide the huge digital audit into three detail audits, namely brand audit, business audit and channel audit.
The three types of audits can comprehensively collect any relevant small information to form the big data ne by the enterprise, and then analyze the performance of competitors or its own industry, so that the enterprise can know itself and the opponent and implement the most suitable strategy.
In the early years, the Australian natural water bc data india company “Water3” want to change the drinking habits of Australian citizens. It plann to launch more than 100 self-service water filling stations and “Water3” water bottles to replace disposable plastic bottl water and carry out a new type of marketing.
However, it would be too risky
to launch it hastily, so they ne to understand the if you really put this into practice mentality of consumers. After three months of comprehensive digital audit:
Gain insights into the consumer purchase process of bottl water from search engines;
Understand consumers’ drinking habits uk data from social m ia;
Learn from consumers what kind of bottl water is most popular;
Analyze competitors and industry trends from various online platforms;
After obtaining information from all sides, companies use these data to discover that transformation can bring greater profits!