Learn what a story can look like when quantitative data plays the main role. If you want your case studies, results, and product presentations to support the success of your entire business, you need to learn what data storytelling is and how to visually present data on the web.
Data Storytelling – Definition
Data storytelling is a type of narrative marketing , i.e. promotional activities based on creating and delivering a story to recipients.
However, through stories we convey both information about brand values and specific numbers – then we talk about data storytelling. Appropriate telegram marketing visualization makes recipients remember the presented content faster and for longer . Data narrative marketing consists of effectively presenting quantitative information using various formats.
The story told using data takes the form of colorful diagrams, clear graphs, videos or texts. They create not only a reader-friendly message and provide beneficial attention management for recipients, but also focus on effectively conveying the information that is most important from the sender’s point of view.
What elements do we consider narrative marketing?
Before you start designing your marketing material in the spirit of online data storytelling, learn the most important elements that make up a well-constructed message:
Narrative, or using the natural ability to translate data into stories
Data storytelling is about modeling data to create a storyline that is coherent, clear, and engaging, while also providing important information. Data storytelling answers the questions: who, what, where, and why .
Visualizations for Effective Presentation of Quantitative Information
According to a 2023 report by the Polish Economic Institute, 53% of Poles do not understand economic texts published in the press, and slightly fewer and various materials of sterling do not understand journalistic articles in which individual processes are presented using numbers.
Data Storytelling and Story Heroes
By introducing characters and telling their journey to a desired destination, we give the narrative its personal context. This allows the audience to better imagine how certain data affects the situations and decisions of specific people, including themselves .
Data storytelling is the art of telling a story full of emotions
The more emotional the message, the fans data better it is remembered . What’s more, emotions are a central part of almost every decision-making process, including when it comes to making purchases.
Storytelling marketing involves enriching the story of data with a strong emotional charge, which helps build a bond between the sender and the recipient and increases the effectiveness of the message.