Immediacy and scope
SMS gives you the ability to instantly send information to all mobile phones, without the need for an Internet connection or a dedicated application. They therefore reach a large audience and boast an impressive 95% open rate, ensuring that the messages you send are widely visible.
Personalization and commitment
SMS SMS Sending during elections is subject to marketing rules . SMS offers candidates on your list a highly customizable and engaging communication channel. Targeted messages, using elements such as the recipient’s first name or location, create a sense of closeness and trust. This approach encourages interaction in marketing, by responding to a message, clicking on a link or visiting a website. For elections, this strategy will increase voter engagement and participation.
SMS vs. other communication channels
SMS offers a unique mix of efficiency and profitability. It far surpasses email in terms bulk sms master of open rate , which is limited to about 20% and is often sent as spam.
It is also a more cost-effective solution than phone calls, which require a greater investment in terms of time and human resources.
SMS Finally, in the face of leafleting, often perceived as invasive or polluting, and posters, regularly neglected or vandalized, websites demonstrate a capacity for innovation in political engagement.
SMS Mistakes to Avoid When Sending in Politics
SMS Despite their effectiveness, they can be counterproductive if not used correctly. Here’s what to avoid:
- Ignore legal and ethical rules. It is sms authentication via one time password to respect the CNIL and electoral code guidelines on the use of personal data and electoral communication. Respect the privacy and preferences of voters by asking for their consent, allowing them to unsubscribe and avoiding spam or harassment.
- Neglect to adapt the message to the context and the target audience. Take into account the time, place, profile and expectations of the voters to send relevant, personalized and tailored messages. Avoid content that is too long, complex, aggressive or negative, which could damage your image.
- SMSForget about measuring the impact and effectiveness of . fans data the performance of your campaigns using indicators such as open, click, response and unsubscribe rates. Collect and use voter feedback to adjust content, goals and strategies.