You launched a mailing list — wrote texts, drew illustrations, laid out the layout. And started sending letters to recipients. How do you know that you are not shooting into the void, and that email marketing is working? Measure, of course. You can do this using metrics that show how successfully the campaign has accomplished its objectives.
Delivery rate
Not all letters reach their recipients. Deliverability is shown by a special hong kong phone number data metric — Delivery rate, which will help determine how many letters your subscribers actually receive.
A letter is considered delivered only if it lands in the Inbox folder
and the SMTP server did not send you a rejection message in response. But an important point: your message can end up in spam and still be listed as delivered — this should also be taken into account.
Factors affecting deliverability
Letter content: spam words, presence of a link to unsubscribe from the mailing list, quality of the text. IP address: domain reputation (is it on blacklists), reverse DNS record settings, their “warm-up”.
Authentication settings: DKIM/SPF, Sender-ID, DMARC. Authentication information explains whether someone has used your domain to send spam before.
Delivery errors: duplicates, “broken” or non-existent email addresses, spam complaints, spam traps.
How to improve the indicator?
Implement Double opt-in
Collect the database using legal methods and clean it regularly: delete incorrect browsers change opt-in process for push notifications and outdated contacts, and send inactive subscribers to the stop list, reactivate from time to time.
Monitor the reputation of the IP address, domain and sender.
Work on the quality and relevance of the content.
Don’t hide the unsubscribe link — place it in the footer, where users are used to seeing this option.
Check the layout of the letter and authentication settings (DKIM, SPF).
Send newsletters with the same frequency.
Open rate
Shows how many people looked at your letter and were interested in the offer. In fact, this is the first metric that clearly indicates that the newsletter worked.
Here’s a subtlety you need to remember. Mail clients do not have a function india data for notifying about openings; this is the responsibility of the “pixel” — an invisible picture with a unique name that is inserted into the HTML code. If the picture is loaded, the letter is opened.
Because of this, Open Rate is calculated with a high degree of error. First of all, some mailers automatically download all the pictures, even if the letter has not been opened. Or they block images altogether and include them only if the user clicks on the “Show pictures” button. Most often, subscribers do not do this, preferring to simply read the text.