The online store website has a basic set of search functions, without which it is difficult to imagine any search at all today. Auto-substitution, typo correction, stemming – we wrote a big article about them last year. And now we are talking about optional functions, with which it will be even better.
People who came
to the online store website and decided to use the search are the most reliable customers, and they know what they want. They bring 25% of all revenue and 216% more conversions than other visitors.
Retailers themselves also say that they are increasingly noticing a greece phone number data connection between site search and maximum (and minimum) KPI values. A recent Forrester report confirms that “digital business leaders in healthcare, retail, financial services and other industries must develop site search capabilities or risk jeopardizing the projected return on their investment.”
These are just a few of the reasons why 88% of retailers large and small say a search strategy is important. Let’s look at what other features can be added to make search better and more convenient.
Multiple Content Types in Search Results
On Cratejoy, you can subscribe to boxes of almost anything: clothing, books, gifts, sporting goods, various products – and search offers several ways to do this.
For example, if you enter the topic “organization” in the search, the user will be offered to choose from a subscription to ready-made sets, a category, a collection, and even a blog post. This opens the door for visitors to several types of content and, therefore, to conversion.
Search results with multiple content types
Faceted search: special filters
L’Occitane En Provence is an international cosmetics retailer that uses faceted search on its site. Let’s say a user types “baby” in the search box: facets will be displayed on the left.
Search results for the query “children’s”
Have you seen this somewhere before? We are all familiar with filters that search search recent posts narrow down the search parameters. Facets are filters related to products in the search results. That is, only those facets that correspond to products in stock are displayed. With them, the user will not see the result “no products found for your query” and will remain on the site.
Looking at our “children’s” facets, we already know the number of products in india data each category and their prices. If you refine the query, for example, select “bath products” in the product types, you can see that there are fewer available categories – only aspects that can be applied further are shown.